蔡老師從10/19 classfeeedback中挑了一篇寫的不錯的同學文章,與同學們分享:
分類:> 全部文章
10/26 Individual Assignment 2
10/12 classfeeedback分享
蔡老師從10/5 classfeeedback中挑了一篇寫的不錯的同學文章,與同學們分享:
10/19 learning progress
課程主題 :
Strategic Planning & Competitive Analysis
Slater, S. F. 1996, “The Challenge of Sustaining Competitive Advantage”, Industrial Marketing Management, pp 79-86
Prahalad, C.K.& Hamel G., 1990, “The Core Competence of the Corporation:, Harvard Business Review , May/June
Ch. 3
教材 :
本週作業 :
1.1019CLASSFEEDBACK
2.Individual Assignment 2: using SWOT, BCG to analyze your own competitiveness and plan your competitive strategy
下週(10/26)課程進度(請提前預習) :
Competitor Analysis & Competitive Strategy
ch.9
Individual Assignment 1
2 most innovative marketing cases
1012Group Assignment 1
10/5 classfeeedback分享
蔡老師從10/5 classfeeedback中挑了一篇寫的不錯的同學文章,與同學們分享:
10/12 learning progress
課程主題 :
Value Creation & Customer Relationship Management
Christian Gronroos, 1994, “From Marketing Mix to Relationship Marketing: Towards a Paradigm Shift in Marketing”, Management Decision, Vol. 32, No.2 pp.4-20
Ch. 2 & 12
教材 :
本週作業 :
- 1012 classfeedback
- Group Assignment 1: Design a customer relationship program through value creation
下週(10/19)課程進度(請提前預習) :
Strategic Planning & Competitive Analysis
Slater, S. F. 1996, “The Challenge of Sustaining Competitive Advantage”, Industrial Marketing Management, pp 79-86
Ch. 3
Prahalad, C.K.& Hamel G., 1990, “The Core Competence of the Corporation:, Harvard Business Review , May/June
10/5 learning progress
課程主題 :
Defining Marketing for the 21st Century
Levitt, Theodore 1960, “Marketing Myopia,” Harvard Business Review, 38, (July-August), pp 45-56
教材 :
Ch. 5 & 13
本週作業 :
- 1005 classfeedback
- Individual Assignment 1: 2 most innovative marketing cases
下週(10/12)課程進度(請提前預習)
Value Creation & Customer Relationship Management
Christian Gronroos, 1994, “From Marketing Mix to Relationship Marketing: Towards a Paradigm Shift in Marketing”, Management Decision, Vol. 32, No.2 pp.4-20
Ch. 2 & 12
Group Assignment 1: Design a customer relationship program through value creation
9/21 classfeeedback分享
蔡老師從9/21 classfeeedback中挑了一篇寫的不錯的同學文章,與同學們分享: