分類：A5 第14到17週學習進度
0104 learning progress
課程主題 :
Group Assignment 3: IMC for Yi-Li-Mai (competition among groups, secret award will go to the first winning team, 30 minutes for each group)
本週作業 :
下週1/11課程進度 :
Wrap up
1221演講PPT
1228 learning progress
課程主題 :
Developing Integrated Marketing Communication
Ch. 17
教材 :
本週作業 :
2.Individual Assignment 4: 3 best practice cases of using integrated marketing communication (who, what, where, how and why)
下週1/4課程進度 :
Group Presentation of what they have learned by using all
Tools they have learned in this class (group assignment 4)
Ch. 20
12/07 learning progress
課程主題 :
Building Marketing Channel – From Virtual to Physical Store
Ch. 15 & 16
教材 :
本週作業 :
2.Group Assignment 2: List all possible channels that been used in today’s modern world