分類：A5 第5到8週學習進度
11/9 learning progress
11/2 learning progress
演講者 :
Paul Tsai, Managing Director of Eastern On-line Group
演講主題 :
Market Research and Forecasting Demand
時間 : 9:10~12:00
地點 : TC204
本週作業 :
下週11/9將有演講者
演講者
江宜蓁(Gina)
演講時間
9:10 ~ 12:00
10/19 learning progress
課程主題 :
Strategic Planning & Competitive Analysis
Slater, S. F. 1996, “The Challenge of Sustaining Competitive Advantage”, Industrial Marketing Management, pp 79-86
Prahalad, C.K.& Hamel G., 1990, “The Core Competence of the Corporation:, Harvard Business Review , May/June
Ch. 3
教材 :
本週作業 :
1.1019CLASSFEEDBACK
2.Individual Assignment 2: using SWOT, BCG to analyze your own competitiveness and plan your competitive strategy
下週(10/26)課程進度(請提前預習) :
Competitor Analysis & Competitive Strategy
ch.9
10/12 learning progress
課程主題 :
Value Creation & Customer Relationship Management
Christian Gronroos, 1994, “From Marketing Mix to Relationship Marketing: Towards a Paradigm Shift in Marketing”, Management Decision, Vol. 32, No.2 pp.4-20
Ch. 2 & 12
教材 :
本週作業 :
- 1012 classfeedback
- Group Assignment 1: Design a customer relationship program through value creation
下週(10/19)課程進度(請提前預習) :
Strategic Planning & Competitive Analysis
Slater, S. F. 1996, “The Challenge of Sustaining Competitive Advantage”, Industrial Marketing Management, pp 79-86
Ch. 3
Prahalad, C.K.& Hamel G., 1990, “The Core Competence of the Corporation:, Harvard Business Review , May/June