10/5 learning progress

課程主題 :

Defining Marketing for the 21st Century

Levitt, Theodore 1960, “Marketing Myopia,” Harvard Business Review, 38, (July-August), pp 45-56

教材 :

Ch. 5 & 13

本週作業 :

  1. 1005 classfeedback
  2. Individual Assignment 1: 2 most innovative marketing cases

下週(10/12)課程進度(請提前預習)

Value Creation & Customer Relationship Management

Christian Gronroos, 1994, “From Marketing Mix to Relationship Marketing: Towards a Paradigm Shift in Marketing”, Management Decision, Vol. 32, No.2 pp.4-20

Ch. 2 & 12

Group Assignment 1: Design a customer relationship program through value creation