分類：A4 第10到13週學習進度

1207分組作業

以下為蔡老師要同學們做的分組報告內容,請在下次上課12/7(三)完成,12/7當天要報告!

一. 列出所有現今各種被用到的通路

  1. 有哪些通路?

  2. 販售甚麼樣的產品?

  3. 每個通路之間的差別在哪裡?

二.Fashion產業目前透過哪些通路?各通路的特性請一一列出並舉實際案例說明之。

三.從過去傳統通到演變到目前多重通路,這中間的變化為何?甚麼會有這種變化?

11/30 learning progress

課程主題 :

Pricing Strategy

Ch.14

Allan J. MaGrath, 1991, “Ten Timeless Truths About Pricing”, The Journal of Consumer Marketing” Vol. 8, No. 1, Winter

Case: South East Airline

教材 :

本週作業 :

1.1130 CLASSFEEDBACK

2.Group Assignment 2:  List all possible channels that been used in today’s modern world

下週12/7課程進度請提前預習:

Building Marketing Channel – From Virtual to Physical Store

Ch. 15 & 16

11/30分組報告

1130要報告這份分組作業,請同學們上課前完成此份作業!

這次分組作業分為五大類

1.精品

2.設計師品牌

3.快速流行-例如zara

4.快速零售-例如uniqlo

5.平價品牌

從這五大類中去分析國內外.網路非網路.（手機），電視購物台三?方向的定價以及他們如何定價,例如甚麼商品是一直特價的(why)甚麼商品是一直不減特價的(why),結合書本課程內容,以及紀錄做這份報告過程中發現了甚麼問題?(列點)也可以去訪談店家關於定價方法

11/23 learning progress

課程主題 :

Managing Product & Developing New Product

Handfield R. B., Ragatz G. L., Petersen K. J. and Monczka R. M., 1999,” Involving Suppliers in New Product Development”, California Management Review, vol. 42, n1, Fall, pp.59-82.

Swaminathan J. M., 2001,” Enabling Customization Using Standardized Operations”, California Management Review, vol. 43, n3, Spring, pp.125-135.

Nelson P. Repenning et., al., 2001, “Past the Tipping Point: The Persistence of Firefighting in Product Development”, California Management Review, Vol. 43, No. 4, Summer

Ch. 11

教材 :

 

本週作業 :

1.1123CLASSFEEDBACK

 

下週11/30課程進度請提前預習:

Pricing Strategy

Allan J. MaGrath, 1991, “Ten Timeless Truths About Pricing”, The Journal of Consumer Marketing” Vol. 8, No. 1, Winter

Case: South East Airline

Ch.14

11/16 learning progress

課程主題 :

11/16

STP (Segmentation, Targeting & Positioning)

Ch. 10

Group Competition: choose one brand to do STP Analysis

Case: 王品集團

10/26

Competitor Analysis & Competitive Strategy 

Ch. 9

 

教材 :

本週作業 :

1.1116classfeedback

2.10206補課classfeedback

下週11/23課程進度請提前預習:

Managing Product & Developing New Product

Handfield R. B., Ragatz G. L., Petersen K. J. and Monczka R. M., 1999,” Involving Suppliers in New Product Development”, California Management Review, vol. 42, n1, Fall, pp.59-82.

Swaminathan J. M., 2001,” Enabling Customization Using Standardized Operations”, California Management Review, vol. 43, n3, Spring, pp.125-135.

Nelson P. Repenning et., al., 2001, “Past the Tipping Point: The Persistence of Firefighting in Product Development”, California Management Review, Vol. 43, No. 4, Summer

Ch. 11