演講者 :
Paul Tsai, Managing Director of Eastern On-line Group
演講主題 :
Market Research and Forecasting Demand
時間 : 9:10~12:00
地點 : TC204
本週作業 :
下週11/9將有演講者
演講者
江宜蓁(Gina)
演講時間
9:10 ~ 12:00
演講者 :
Paul Tsai, Managing Director of Eastern On-line Group
演講主題 :
Market Research and Forecasting Demand
時間 : 9:10~12:00
地點 : TC204
本週作業 :
演講者
江宜蓁(Gina)
演講時間
9:10 ~ 12:00
蔡老師從10/19 classfeeedback中挑了一篇寫的不錯的同學文章,與同學們分享:
蔡老師從10/5 classfeeedback中挑了一篇寫的不錯的同學文章,與同學們分享:
Slater, S. F. 1996, “The Challenge of Sustaining Competitive Advantage”, Industrial Marketing Management, pp 79-86
Prahalad, C.K.& Hamel G., 1990, “The Core Competence of the Corporation:, Harvard Business Review , May/June
Ch. 3
ch.9
蔡老師從10/5 classfeeedback中挑了一篇寫的不錯的同學文章,與同學們分享:
Christian Gronroos, 1994, “From Marketing Mix to Relationship Marketing: Towards a Paradigm Shift in Marketing”, Management Decision, Vol. 32, No.2 pp.4-20
Ch. 2 & 12
Strategic Planning & Competitive Analysis
Slater, S. F. 1996, “The Challenge of Sustaining Competitive Advantage”, Industrial Marketing Management, pp 79-86
Ch. 3
Prahalad, C.K.& Hamel G., 1990, “The Core Competence of the Corporation:, Harvard Business Review , May/June
Defining Marketing for the 21st Century
Levitt, Theodore 1960, “Marketing Myopia,” Harvard Business Review, 38, (July-August), pp 45-56
Ch. 5 & 13
Value Creation & Customer Relationship Management
Christian Gronroos, 1994, “From Marketing Mix to Relationship Marketing: Towards a Paradigm Shift in Marketing”, Management Decision, Vol. 32, No.2 pp.4-20
Ch. 2 & 12
Group Assignment 1: Design a customer relationship program through value creation