分類:學習進度(all)
11/23 learning progress
課程主題 :
Managing Product & Developing New Product
Handfield R. B., Ragatz G. L., Petersen K. J. and Monczka R. M., 1999,” Involving Suppliers in New Product Development”, California Management Review, vol. 42, n1, Fall, pp.59-82.
Swaminathan J. M., 2001,” Enabling Customization Using Standardized Operations”, California Management Review, vol. 43, n3, Spring, pp.125-135.
Nelson P. Repenning et., al., 2001, “Past the Tipping Point: The Persistence of Firefighting in Product Development”, California Management Review, Vol. 43, No. 4, Summer
Ch. 11
教材 :
本週作業 :
下週11/30課程進度請提前預習:
Pricing Strategy
Allan J. MaGrath, 1991, “Ten Timeless Truths About Pricing”, The Journal of Consumer Marketing” Vol. 8, No. 1, Winter
Case: South East Airline
Ch.14
1109演講教材
11/9 演講心得分享
蔡老師從11/9 演講心得中挑了一篇寫的不錯的同學文章,與同學們分享:
11/16 learning progress
課程主題 :
11/16
STP (Segmentation, Targeting & Positioning)
Ch. 10
Group Competition: choose one brand to do STP Analysis
Case: 王品集團
10/26
Competitor Analysis & Competitive Strategy
Ch. 9
教材 :
本週作業 :
下週11/23課程進度請提前預習:
Managing Product & Developing New Product
Handfield R. B., Ragatz G. L., Petersen K. J. and Monczka R. M., 1999,” Involving Suppliers in New Product Development”, California Management Review, vol. 42, n1, Fall, pp.59-82.
Swaminathan J. M., 2001,” Enabling Customization Using Standardized Operations”, California Management Review, vol. 43, n3, Spring, pp.125-135.
Nelson P. Repenning et., al., 2001, “Past the Tipping Point: The Persistence of Firefighting in Product Development”, California Management Review, Vol. 43, No. 4, Summer
Ch. 11
11/2 演講心得分享
蔡老師從11/2 演講心得中挑了一篇寫的不錯的同學文章,與同學們分享:
11/9 learning progress
11/2 learning progress
演講者 :
Paul Tsai, Managing Director of Eastern On-line Group
演講主題 :
Market Research and Forecasting Demand
時間 : 9:10~12:00
地點 : TC204
本週作業 :
下週11/9將有演講者
演講者
江宜蓁(Gina)
演講時間
9:10 ~ 12:00
10/19 classfeeedback分享
蔡老師從10/19 classfeeedback中挑了一篇寫的不錯的同學文章,與同學們分享: