課程主題 :
11/16
STP (Segmentation, Targeting & Positioning)
Ch. 10
Group Competition: choose one brand to do STP Analysis
Case: 王品集團
10/26
Competitor Analysis & Competitive Strategy
Ch. 9
教材 :
本週作業 :
下週11/23課程進度請提前預習:
Managing Product & Developing New Product
Handfield R. B., Ragatz G. L., Petersen K. J. and Monczka R. M., 1999,” Involving Suppliers in New Product Development”, California Management Review, vol. 42, n1, Fall, pp.59-82.
Swaminathan J. M., 2001,” Enabling Customization Using Standardized Operations”, California Management Review, vol. 43, n3, Spring, pp.125-135.
Nelson P. Repenning et., al., 2001, “Past the Tipping Point: The Persistence of Firefighting in Product Development”, California Management Review, Vol. 43, No. 4, Summer
Ch. 11