課程主題 :
Pricing Strategy
Ch.14
Allan J. MaGrath, 1991, “Ten Timeless Truths About Pricing”, The Journal of Consumer Marketing” Vol. 8, No. 1, Winter
Case: South East Airline
教材 :
本週作業 :
2.Group Assignment 2: List all possible channels that been used in today’s modern world
下週12/7課程進度請提前預習:
Building Marketing Channel – From Virtual to Physical Store
Ch. 15 & 16