課程主題 :
Developing Integrated Marketing Communication
Ch. 17
教材 :
本週作業 :
2.Individual Assignment 4: 3 best practice cases of using integrated marketing communication (who, what, where, how and why)
下週1/4課程進度 :
Group Presentation of what they have learned by using all
Tools they have learned in this class (group assignment 4)
Ch. 20