Best UK Betting Sites Top Online Bookmakers in 2025

Once you have identified these, put them in order of priority and ensure that any site you are considering has what you want available. This could be high odds and value, the variety and frequency of bonuses and promotions, or having a large range of sports available, whichever matters most to get the most out of your betting experience. Betfred is one of the longest-serving sports bookmakers in the country, with a rich history of operating both in-store and online. Its experience in the industry is the main factor in our selection of the platform as one of the best online betting sites, especially for new bettors. The website is extremely user-friendly and easy to navigate, creating a betting sites uk great atmosphere and experience for new bettors.

Betting Welcome Bonuses

All betting sites licenced by the UK Gambling Commission (UKGC) are safe and secure. You can find more information about betting types and popular betting offers here. Available payment types should include e-wallets, prepaid cards, debit cards, bank transfers, mobile payment methods, and, on some occasions, even cryptocurrencies.

Paddy Power review 2025 bonuses, odds, app & user ratings

They have a myriad of ongoing promotions and bet boosts for various sports each day and incredible depth for each sport they provide markets for, it isn’t limited to match betting. For the sheer variety of sports available to bet on, Bet365 is the best betting site for sports betting market depth. They are the best bookmaker for football, which is the UK’s most popular sport, and they provide everything customers need for this market. Punters can also access Odds Boosts, offering enhanced prices across horse racing and other major sports events.

Have a look at our lists and pick a bookmaker that takes your fancy. Our lists are updated every week, so you know you’re getting the very latest deals. In terms of odds, both aim to be competitive, but they excel in different areas.

• As well as welcome offers, some new cricket betting sites offer promotions such as boosted odds, refunds and match-specific offers which are often worth taking up.
• A brief look at the most recent team news or historical outcomes may provide the piece of information that indicates the most sensible wager.
• Pre-paid/phone – It is completely normal for someone to not want to share their personal info with a bookmaker.
• Luckily, the sites we have featured have some form of partnership in place.
• The best betting sites should also have excellent customer support in place to assist customers during their time on the site.

The free £30 bet comes in the form of what they call a Surprise Bet. This is a bet made by Kwiff on your behalf, totally at random based on their in-house algorithm. While you won’t have a say on the market your free bet is placed on, you will be far more likely to win through an AI-generated wager.

When you come to choose the best betting site for you, it makes sense to consider all the areas that we’ve just discussed. For the best possible experience, make sure that you only bet with a site that is properly licensed and regulated and has a reputation for being trustworthy. In addition, don’t be afraid of digging into their terms and conditions to see how player-friendly they are. The gambling industry is a close-knit community, and word quickly gets around about any sites that let down the team in some way.

Either way, we reserve the top marks for sites that offer outstanding mobile sports betting options, which don’t differ from the quality of markets available on the desktop betting site. The UK sports betting market generated £2.48 billion in online gross gambling yield (GGY) in 2024, making it the largest share of the country’s remote gambling sector (Limelight Digital). Across all forms of online betting—including casino and bingo—the industry brought in £6.9 billion total GGY, according to combined estimates from regulators and market analysts. Whether it’s bet builders, in-play wagers, or enhanced odds, modern British bookmakers are responding with smarter, faster apps and better-value promotions.