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2017GFM-introduction
Theory
PEST Analysis
Diamond Theory
Globalization theory
5 Forces Analysis
competitive advantages + corecompetencies
Business Model
Value Chain
SWOT analysis
Aesthetic
Branding
STP
4P
Supply chain management
PEST
Case
Fashion Industry – Can Asia Buck the Trend
K-Pop
Zegna Group: The Long Road Towards International Markets
L V M H
Zara
Uniqlo – On a Global Expansion Spree
Gap Inc.
Innovation case
CASE -Taipei New Horizon
Guest Speaker
105上
R. L. Hsiao, Professor of NCCU
David Lee
Dr. Niven Huang
Su – Hua Ou
Ho-Ping Chen
Lin Shiao Tung
Joseph Chou
Class Result
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2017GFM-introduction
Theory
PEST Analysis
Diamond Theory
Globalization theory
5 Forces Analysis
competitive advantages + corecompetencies
Business Model
Value Chain
SWOT analysis
Aesthetic
Branding
STP
4P
Supply chain management
PEST
Case
Fashion Industry – Can Asia Buck the Trend
K-Pop
Zegna Group: The Long Road Towards International Markets
L V M H
Zara
Uniqlo – On a Global Expansion Spree
Gap Inc.
Innovation case
CASE -Taipei New Horizon
Guest Speaker
105上
R. L. Hsiao, Professor of NCCU
David Lee
Dr. Niven Huang
Su – Hua Ou
Ho-Ping Chen
Lin Shiao Tung
Joseph Chou
Class Result
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Globalization theory
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