Fu-Jen Catholic University

Graduate Institute of Textiles and Clothing

Fall 2017 Syllabus

The course is designed to help students familiar with the global fashion business and to have a solid understanding of the major decision areas under strategic management responsibility. This course is aimed to provide students knowledge that a fashion business   manager needs to face no matter in conceptual strategic, tactical, technical or in administrative disciplines. Thus, by the end of this course, the students would have been fully-understood the theory, concepts and techniques, and would have developed skills by using various analytical frameworks to implement such techniques to come out with an effective fashion business management strategy.