行銷研究第十一週
定位技術 CA實作
2020Week11_CAR將問卷資料轉成列聯表以便於進對應分析
Mydata <- read.csv(file=”1123.csv”)
Mydata
str(Mydata)
A <- Mydata[ ,2:81 ]
A
str(A)
B<-colSums(A)
head(B,16)
dim(B)
C = matrix( 0, nrow=10, ncol=8)
C
d <- 1
for (i in 1:10 )
{
for ( j in 1:8 )
{
C[i,j] <- B[d]
d <- d+1
}
}
d
C
rownames(C) <- c(
“好好吃”,
“好好喝”,
“好好玩”,
“好好好”,
“好Q軟”,
“好好吃吃”,
“好好喝喝”,
“好好吃的”,
“好好喝ㄟ”,
“好好玩恩”)
colnames(C) <- c(
“A”,
“B”,
“C”,
“D”,
“E”,
“F”,
“G”,
“H”)
C
library(“FactoMineR”)
library(“factoextra”)
res.ca <- CA(C, graph = FALSE)
fviz_ca_biplot(res.ca, repel= TRUE, title=’定位技術’)