The 29 Best Free SEO Tools for 2025

Plus, some secrecy behind how Google determines websites and their order of appearance on the search engine results page (SERPs) for different queries doesn’t help. Improve your ecommerce SEO with the expertise of WebFX, the team behind SEO.com. With decades of experience and a talented team of hundreds, we specialize in ecommerce SEO services that can help your business drive more sales through search. Moz Pro gives us the data we need to justify our projects and strategies.

How can I optimize my SEO for free?

We’re big fans of STAT because it gives the most granular insights on a day-by-day basis. Being able to go to clients with daily feedback and super-targeted optimizations backed by metrics… that’s invaluable for us. We’ve been using Moz Pro since 2012 and it is the ONLY piece of software that makes the cut time and time again. It brings so much to the table for a smaller team that has to do a little bit of everything. Moz Local helped increase our client’s footprint in the local search ecosphere which ultimately led to higher brand authority in Google.

Best SEO Crawling Tool: Screaming Frog SEO Spider

It provides keyword research, site audits, and competitive analysis features. While it requires a monthly subscription, the insights it offers can significantly impact my SEO strategy. With SEMrush, I can analyze my competitors’ SEO Anomaly keyword strategies, track my rankings, and discover opportunities for improvement.

These tools can measure the position of the keywords on which your website ranks in search engines. Tracking your website and keyword rankings is an essential part of the SEO process. The tool “spiders” your site, finding broken links, missing meta descriptions, duplicate content, redirect errors, and other on-page problems that can hurt your SEO performance. It also checks technical elements like XML sitemaps, robots.txt directives, and response codes.

This tool helps you determine whether the redirect you have created is search engine friendly. This tool will give you a summary of your competitors backlinks. This tool helps you determine the link text used by your backlinks to link to your website.

• This free SEO tool measures and reports the user experience of your website on mobile and desktop using Google’s Core Web Vitals.
• You can easily view the number of times a keyword gets searched each month while easily determining the ranking difficulty for that keyword.
• There are over 200 SEO software toolkits that you may use for your business, depending on your needs.
• DeepL’s AI-powered translation gives you near-human quality for a very affordable price.

The right software for SEO agencies not only automates tedious tasks but also radically changes how agencies approach their clients’ SEO. Backlinko is a popular resource created by Brian Dean, one of the top names in SEO. While Backlinko is famous for detailed SEO guides, they also share a variety of free SEO tools (some proprietary, some external). Occasionally, you might find a free mini-audit resource or checklist to help verify best practices.