The course is designed to help students familiar with the basic concepts of modern marketing and to have a solid understanding of the major decision areas under marketing responsibility. This course is aimed to provide students’ knowledge that a marketing manager needs to face no matter in conceptual strategic, tactical, technical or in administrative disciplines. Thus, by the end of this course, the students would have been fully-understood the marketing theory, concepts and techniques, and would have developed skills by using various analytical frameworks to implement such techniques to come out with an effective marketing management strategy.
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