課程主題 :
The Essence of Marketing & the Environment
Ch. 1, 6 & 20
課程教材：
The Essence of Marketing & the Environment
本週作業
1.0921 ClassFeedback
下下週(10/5)課程進度(請提前預習)
| Defining Marketing for the 21st Century
Levitt, Theodore 1960, “Marketing Myopia,” Harvard Business Review, 38, (July-August), pp 45-56 Individual Assignment 1: 2 most innovative marketing cases |
Ch. 5 & 13 |