{"id":974,"date":"2014-10-17T12:13:14","date_gmt":"2014-10-17T04:13:14","guid":{"rendered":"http:\/\/si.secda.info\/scuib201901\/?p=974"},"modified":"2019-11-14T11:54:47","modified_gmt":"2019-11-14T03:54:47","slug":"%e6%a1%88%e4%be%8b%e6%88%90%e5%93%a1c%e7%9a%84%e9%80%b2%e5%ba%a6%e5%a0%b1%e5%91%8a","status":"publish","type":"post","link":"https:\/\/si.secda.info\/scuib201901\/?p=974","title":{"rendered":"\u674e\u4f73\u6a3a\u7684\u9032\u5ea6\u5831\u544a"},"content":{"rendered":"

\u7b2c\u4e00\u9031\u4f5c\u696d<\/p>\n

The Bartlett&Ghoshal Matrix<\/p>\n

*Global integration (\u5168\u7403\u6574\u5408\u7a0b\u5ea6): \u5404\u570b\u5e02\u5834\u7684\u9700\u6c42\uff0c\u5177\u6709\u76f8\u4f3c\u6027\uff0c\u85c9\u7531\u898f\u6a21\u7d93\u6fdf\uff0c\u964d\u4f4e\u751f\u7522\u6210\u672c\uff0c\u6574\u5408\u5168\u7403\u7684\u8cc7\u6e90<\/span><\/p>\n

\u00a0 \u7af6\u722d\u8005\u4f86\u81ea\u5168\u4e16\u754c\u5404\u5730\u3002<\/span><\/p>\n

*Local responsiveness(\u5730\u65b9\u56de\u61c9\u7a0b\u5ea6): \u5404\u570b\u5e02\u5834\u7684\u6d88\u8cbb\u9700\u6c42\uff0c\u5177\u6709\u5dee\u7570\u6027\uff0c\u00a0\u4f9d\u7576\u5730\u653f\u5e9c\u7684\u6cd5\u898f\u5236\u5ea6\u9032\u884c\u7b56\u7565\u7684\u8abf\u6574\u3002<\/span><\/p>\n

1.Global Strategy(\u5168\u7403\u578b\u614b\u7522\u696d)<\/strong>:\u9ad8\u5168\u7403\u6574\u5408\/\u4f4e\u5730\u5340\u56de\u61c9<\/span><\/p>\n

*features: \u6ce8\u91cd\u898f\u6a21\u7d93\u6fdf\u3001\u7522\u54c1\u6a19\u6e96\u5316\uff0c\u8f03\u4e0d\u6703\u5206\u4eab\u5c08\u696d\u6280\u80fd\u5230\u672c\u5730<\/span><\/p>\n

*example: Pfrizer(\u7e3d\u90e8\u4f4d\u65bc\u7f8e\u570b\u7d10\u7d04\u7684\u88fd\u85e5\u516c\u53f8)<\/span><\/p>\n

2.Transnational Strategy(\u8de8\u570b\u578b\u614b\u7522\u696d)<\/strong>:\u9ad8\u5168\u7403\u6574\u5408\/\u9ad8\u5730\u5340\u56de\u61c9<\/span><\/p>\n

*features: \u904b\u7528\u5168\u7403\u8cc7\u6e90\uff0c\u767c\u5c55\u5404\u5b50\u516c\u53f8\u7684\u7368\u7279\u512a\u52e2<\/span><\/p>\n

*example: Starbucks Coffee(\u8de8\u570b\u5496\u5561\u9023\u9396\u5e97)<\/span><\/p>\n

3.International Strategy(\u570b\u969b\u578b\u614b\u7522\u696d)<\/strong>:\u4f4e\u5168\u7403\u6574\u5408\/\u4f4e\u5730\u5340\u56de\u61c9<\/span><\/p>\n

*features: \u9069\u5ea6\u7684\u5dee\u7570\u5316\u8207\u79fb\u690d\u6bcd\u516c\u53f8\u7684\u8cc7\u6e90<\/span><\/p>\n

*example: McDonald\u2019s(\u8de8\u570b\u9023\u9396\u901f\u98df\u5e97)<\/span><\/p>\n

4.Multi-domestic Strategy(\u591a\u570b\u578b\u614b\u7522\u696d)<\/strong>:\u4f4e\u5168\u7403\u6574\u5408\/\u9ad8\u5730\u5340\u56de\u61c9<\/span><\/p>\n

*features: \u6eff\u8db3\u5404\u570b\u5e02\u5834\u7684\u5dee\u7570\u5316\u9700\u6c42<\/span><\/p>\n

*example: Nestle(\u8de8\u570b\u98df\u54c1\u98f2\u6599\u516c\u53f8)<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

\u7b2c\u4e00\u9031\u4f5c\u696d The Bartlett&Ghoshal Matrix *G<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_bbp_topic_count":0,"_bbp_reply_count":0,"_bbp_total_topic_count":0,"_bbp_total_reply_count":0,"_bbp_voice_count":0,"_bbp_anonymous_reply_count":0,"_bbp_topic_count_hidden":0,"_bbp_reply_count_hidden":0,"_bbp_forum_subforum_count":0,"footnotes":""},"categories":[1,4,40],"tags":[],"class_list":["post-974","post","type-post","status-publish","format-standard","hentry","category-uncategorized","category-4","category-40"],"_links":{"self":[{"href":"https:\/\/si.secda.info\/scuib201901\/index.php?rest_route=\/wp\/v2\/posts\/974","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/si.secda.info\/scuib201901\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/si.secda.info\/scuib201901\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/si.secda.info\/scuib201901\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/si.secda.info\/scuib201901\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=974"}],"version-history":[{"count":7,"href":"https:\/\/si.secda.info\/scuib201901\/index.php?rest_route=\/wp\/v2\/posts\/974\/revisions"}],"predecessor-version":[{"id":1252,"href":"https:\/\/si.secda.info\/scuib201901\/index.php?rest_route=\/wp\/v2\/posts\/974\/revisions\/1252"}],"wp:attachment":[{"href":"https:\/\/si.secda.info\/scuib201901\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=974"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/si.secda.info\/scuib201901\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=974"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/si.secda.info\/scuib201901\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=974"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}