{"id":1275,"date":"2019-11-14T20:33:20","date_gmt":"2019-11-14T12:33:20","guid":{"rendered":"http:\/\/si.secda.info\/scuib201901\/?p=1275"},"modified":"2019-11-14T23:24:57","modified_gmt":"2019-11-14T15:24:57","slug":"%e7%ac%ac%e5%85%ab%e9%80%b1%e4%bd%9c%e6%a5%ad-%e8%a1%8c%e9%8a%b7%e7%ae%a1%e7%90%86%e5%ad%b8","status":"publish","type":"post","link":"https:\/\/si.secda.info\/scuib201901\/?p=1275","title":{"rendered":"\u7b2c\u516b\u9031\u4f5c\u696d \u884c\u92b7\u7ba1\u7406\u5b78"},"content":{"rendered":"

\u4e94\u7a2e\u884c\u92b7\u54f2\u5b78<\/span><\/span><\/h4>\n
    \n
  • \u751f\u7522\u8005\u5c0e\u5411:<\/span> \u964d\u4f4e\u6210\u672c<\/li>\n
  • \u7522\u54c1\u5c0e\u5411:<\/span> \u9ad8\u54c1\u8cea\u5546\u54c1<\/li>\n
  • \u92b7\u552e\u5c0e\u5411:<\/span> \u5927\u91cf\u63a8\u5ee3&\u4fc3\u92b7<\/li>\n
  • \u884c\u92b7\u5c0e\u5411:<\/span> \u6eff\u8db3\u6d88\u8cbb\u8005(\u9867\u5ba2\u81f3\u4e0a)<\/li>\n
  • \u793e\u6703\u884c\u92b7:<\/span> \u793e\u6703\u884c\u92b7(\u6eff\u8db3\u5229\u5bb3\u95dc\u4fc2\u4eba Stakeholders \u5229\u76ca & \u8003\u616e\u5ee0\u5546\u7684\u95dc\u4fc2\u884c\u92b7 & \u7da0\u8272\u884c\u92b7)<\/li>\n<\/ul>\n

    <\/h4>\n

    \u884c\u92b7\u7b56\u7565\u7d44\u5408<\/span><\/h4>\n

    \u884c\u92b7 7 p<\/span><\/p>\n

    \u00a04 p\u00a0 (\u751f\u7522\u8005\u89c0\u9ede)\u00a0<\/span><\/span> \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 <\/span>\u00a04 c (\u6d88\u8cbb\u8005\u89c0\u9ede)<\/span><\/span><\/p>\n

    Product\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0\u2192\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0Customer need<\/p>\n

    Price\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u2192\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0Cost (\u6210\u672c)<\/p>\n

    Place\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u2192\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0Convenience<\/p>\n

    Promotion\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u2192\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0Communication<\/p>\n

    \u00a0+<\/span><\/p>\n

    \u00a03 p<\/span><\/p>\n

    People<\/p>\n

    Physical evidence (\u670d\u52d9\u6c1b\u570d)<\/p>\n

    Process (\u9867\u5ba2\u7372\u5f97\u670d\u52d9\u524d\u7684\u5fc5\u7d93\u904e\u7a0b)<\/p>\n

     <\/p>\n

    \u570b\u969b\u884c\u92b7\u52d5\u6a5f<\/span><\/h4>\n
      \n
    1. \u5730\u7403\u6751\u00a0 \u00a0\u73fe\u4ee3\u5316\u8a98\u60d1\u4e0b\u57fa\u65bc\u6bd4\u8f03\u5fc3\u614b\u4eba\u5011\u8da8\u5411\u540c\u8cea\u6027\u767c\u5c55\u2192\u5168\u7403\u6027\u5546\u54c1<\/li>\n
    2. \u7522\u54c1\u5c6c\u6027\u4e00\u81f4\u6027<\/li>\n
    3. \u7522\u54c1 & \u6280\u8853\u6a19\u6e96\u5316\u00a0 (\u898f\u6a21\u7d93\u6fdf)<\/li>\n
    4. \u8de8\u570b\u6587\u5316\u878d\u5408<\/li>\n
    5. \u7d93\u6fdf\u5dee\u7570\u7684\u7e2e\u5c0f<\/li>\n<\/ol>\n

       <\/p>\n

      \u884c\u92b7\u74b0\u5883\u8a55\u4f30<\/span><\/h4>\n
        \n
      1. \u653f\u6cbb\u74b0\u5883:<\/span>\u00a0 \u653f\u6cbb\u7a69\u5b9a\u5ea6\u00a0 \u00a0 (\u653f\u6cbb\u654f\u611f\u5ea6)<\/li>\n
      2. \u7d93\u6fdf\u74b0\u5883:\u00a0<\/span> \u7d93\u6fdf\u529b\u91cf & \u570b\u6c11\u6240\u5f97\u00a0 \u00a0 \u00a0EX: \u4e09\u6975\u5f37\u6b0a\u00a0 \u540c\u6642\u5728\u6b50 \u7f8e \u65e5 \u5efa\u7acb\u884c\u92b7\u5730\u4f4d<\/li>\n
      3. \u6cd5\u5f8b\u74b0\u5883:\u00a0<\/span> \u667a\u6167\u8ca1\u7522\u6b0a<\/li>\n
      4. \u6587\u5316\u74b0\u5883:\u00a0<\/span> \u8a9e\u8a00 & \u5b97\u6559 & \u6559\u80b2\u6c34\u5e73<\/li>\n
      5. \u79d1\u6280\u74b0\u5883:<\/span>\u00a0 \u4eba\u6c11\u5c0d\u9ad8\u79d1\u6280\u7522\u54c1\u63a5\u53d7\u5ea6<\/li>\n<\/ol>\n

        <\/h4>\n

        \u7522\u696d\u7af6\u722d5\u7a2e\u4f5c\u7528\u529b<\/span><\/h4>\n

        \u65b0\u9032\u516c\u53f8\u5a01\u8105<\/span><\/p>\n

        \u2193<\/p>\n

        \u65e2\u6709\u7af6\u722d\u8005\u4e4b\u5c0d\u7acb<\/span>\u00a0 \u00a0 \u00a0 \u00a0\u00a0\u2190\u00a0 \u00a0 \u4f9b\u61c9\u5546\u7684\u8ac7\u5224\u529b\u91cf &<\/span>\u00a0\u8cb7\u65b9\u7684\u8ac7\u5224\u529b\u91cf<\/span><\/p>\n

        \u2191<\/p>\n

        \u66ff\u4ee3\u6027\u5546\u54c1 & \u670d\u52d9\u7684\u5a01\u8105<\/span><\/p>\n

         <\/p>\n

          \n
        • \u7522\u54c1\u7af6\u722d\u8005\u591a\u5be1 & \u5f37\u5f31\u00a0\u2192 \u7af6\u722d\u5bc6\u5ea6\u00a0 \u00a0(\u5bc6\u5ea6\u4f4e \u5229\u65bc\u4f01\u696d\u9032\u5165)<\/li>\n
        • \u8cb7\u65b9\u7684\u8ac7\u5224\u529b\u91cf\u5f37\u00a0\u2192\u00a0 \u4f01\u696d\u8cfa\u5f97\u5229\u6f64\u8584\u5f31\u00a0 \u00a0(\u4e0d\u5229\u65bc\u4f01\u696d)<\/li>\n
        • \u4f9b\u61c9\u5546\u7684\u8ac7\u5224\u529b\u91cf\u5f37\u00a0\u2192 \u4f01\u696d\u4e0d\u5bb9\u6613\u964d\u4f4e\u751f\u7522 & \u92b7\u552e\u6210\u672c<\/li>\n<\/ul>\n

           <\/p>\n

          \u570b\u969b\u76ee\u6a19\u5e02\u5834\u9032\u5165\u9078\u64c7<\/span><\/h4>\n

          S T P \u6d41\u7a0b<\/p>\n

          \u5e02\u5834\u5340\u9694<\/strong><\/span>\u00a0 \u21d2 \u9078\u64c7\u76ee\u6a19\u5e02\u5834<\/strong><\/span>\u00a0\u00a0\u21d2\u00a0 \u7522\u54c1\u5b9a\u4f4d<\/strong><\/span><\/p>\n

            \n
          1. \u5e02\u5834\u5340\u9694 Marketing Segmentation\u00a0 \u5c07\u6d88\u8cbb\u8005\u4f9d\u67d0\u7a2e\u7279\u5fb5\u52a0\u4ee5\u5206\u985e\/\u5206\u7fa4<\/li>\n
          2. \u9078\u64c7\u76ee\u6a19\u5e02\u5834 Target Market Selection (\u5c08\u7cbe\u55ae\u4e00\u5e02\u5834\/\u7279\u5b9a\u5730\u7406\u5340\/\u7279\u5b9a\u9867\u5ba2\u7fa4\/\u9078\u64c7\u6027\u5c08\u7cbe\/\u5168\u9762\u6027)<\/li>\n
          3. \u7522\u54c1\u5b9a\u4f4dProduct Positioning \u5851\u9020\u6d88\u8cbb\u8005\u5fc3\u4e2d\u5f62\u8c61 (perceptual map)<\/li>\n<\/ol>\n

             <\/p>\n

             <\/p>\n

            \u5fc3\u5f97<\/strong><\/span><\/p>\n

            \u4eca\u5929\u696d\u5e2b\u63d0\u5230\u4e86\u7522\u54c1\u7684\u884c\u92b7\uff0c\u73fe\u4eca\u6bd4\u8d77\u4ee5\u5f80\u6709\u66f4\u591a\u7684\u7ba1\u9053\uff0c\u9664\u4e86\u50b3\u7d71\u96fb\u8996\u5ee3\u544a\u8ddf\u5927\u770b\u677f\/\u87a2\u5e55\u5916\uff0c\u9084\u591a\u4e86\u7121\u8655\u4e0d\u5728\u7684\u7f6e\u5165\u6027\u5ee3\u544a\uff0c\u65b0\u805e & \u65c5\u904a\u7bc0\u76ee & \u6232\u5287\u4e2d\u90fd\u5e38\u5e38\u53ef\u4ee5\u770b\u898b\uff0c\u6700\u8fd1\u5e7e\u5e74\u66f4\u591a\u4e86 Youtuber \u696d\u914d\u5f71\u7247\u9019\u500b\u9078\u9805\uff0c\u53ef\u898b\u5728\u9019\u500b\u7db2\u8def\u6642\u4ee3\u884c\u92b7\u8b8a\u5f97\u4e0d\u518d\u5446\u677f\uff0c\u60f3\u8981\u63a8\u92b7\u7522\u54c1\u53ef\u4ee5\u9078\u64c7\u5f88\u591a\u7a2e\u65b9\u5f0f\uff0c\u6b64\u5916\uff0c\u5ee3\u544a\u884c\u92b7\u89f8\u53ca\u7684\u5e74\u9f61\u5c64\u8ddf\u7bc4\u570d\u66f4\u56e0\u70ba\u7db2\u8def\u64f4\u5927\u8a31\u591a\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"

            \u4e94\u7a2e\u884c\u92b7\u54f2\u5b78 \u751f\u7522\u8005\u5c0e\u5411: \u964d\u4f4e\u6210\u672c \u7522\u54c1\u5c0e\u5411: \u9ad8\u54c1\u8cea\u5546\u54c1 \u92b7\u552e\u5c0e\u5411: \u5927\u91cf\u63a8<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"aside","meta":{"_bbp_topic_count":0,"_bbp_reply_count":0,"_bbp_total_topic_count":0,"_bbp_total_reply_count":0,"_bbp_voice_count":0,"_bbp_anonymous_reply_count":0,"_bbp_topic_count_hidden":0,"_bbp_reply_count_hidden":0,"_bbp_forum_subforum_count":0,"footnotes":""},"categories":[1,48],"tags":[],"class_list":["post-1275","post","type-post","status-publish","format-aside","hentry","category-uncategorized","category-48","post_format-post-format-aside"],"_links":{"self":[{"href":"https:\/\/si.secda.info\/scuib201901\/index.php?rest_route=\/wp\/v2\/posts\/1275","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/si.secda.info\/scuib201901\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/si.secda.info\/scuib201901\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/si.secda.info\/scuib201901\/index.php?rest_route=\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/si.secda.info\/scuib201901\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1275"}],"version-history":[{"count":5,"href":"https:\/\/si.secda.info\/scuib201901\/index.php?rest_route=\/wp\/v2\/posts\/1275\/revisions"}],"predecessor-version":[{"id":1286,"href":"https:\/\/si.secda.info\/scuib201901\/index.php?rest_route=\/wp\/v2\/posts\/1275\/revisions\/1286"}],"wp:attachment":[{"href":"https:\/\/si.secda.info\/scuib201901\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1275"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/si.secda.info\/scuib201901\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1275"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/si.secda.info\/scuib201901\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1275"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}