{"id":907,"date":"2014-10-16T17:21:33","date_gmt":"2014-10-16T09:21:33","guid":{"rendered":"http:\/\/si.secda.info\/scuib201901\/?page_id=907"},"modified":"2019-12-27T14:45:11","modified_gmt":"2019-12-27T06:45:11","slug":"%e7%a0%94%e7%a9%b6%e5%85%a7%e5%ae%b9%e9%a0%85%e7%9b%ae%e4%b8%89","status":"publish","type":"page","link":"https:\/\/si.secda.info\/scuib201901\/?page_id=907","title":{"rendered":"\u53f0\u7063\u840a\u96c5 (\u694a\u96c5\u4e91)"},"content":{"rendered":"

 <\/p>\n

\u4e00. \u5927\u4e8b\u8a18<\/span><\/strong><\/p>\n

1980<\/strong>\u00a0 \u4ee5\u4ee3\u7406\u5546\u578b\u614b\u7d93\u71df\u77e5\u540d\u54c1\u724cLanc\u00f4me<\/span>\u3002<\/span><\/p>\n

1991<\/strong>\u00a0 \u4e2d\u6cd5\u5408\u8cc7\uff0c\u6210\u7acb\u53f0\u7063\u4fdd\u9e97\u80a1\u4efd\u6709\u9650\u516c\u53f8(Taiwan Parfums & Beaut\u00e9., Ltd)<\/span><\/p>\n

1994\u00a0<\/strong> \u8a2d\u7acbL’OR\u00c9AL\u6d88\u8cbb\u7528\u54c1\u4e8b\u696d\u90e8\u8207\u5c08\u696d\u6c99\u9f8d\u7f8e\u9aee\u4e8b\u696d\u90e8<\/span><\/p>\n

1996<\/strong>\u00a0 \u6210\u7acbL\u2018OR\u00c9AL\u5c08\u696d\u91ab\u5b78\u7f8e\u5bb9\u4e8b\u696d\u90e8\uff0c\u5f15\u9032Vichy\u53caLa Roche Posay\u85e5\u623f\u901a\u8def\u54c1\u724c<\/span>\u00a0<\/span><\/p>\n

1998\u00a0<\/strong> \u6cd5\u570bL\u2018OR\u00c9AL\u96c6\u5718\u8cb7\u4e0b\u53f0\u7063\u6240\u6709\u80a1\u6b0a<\/span>\uff0c\u516c\u53f8\u66f4\u540d\u70baL\u2019OR\u00c9AL Taiwan Co., Ltd<\/span><\/p>\n

2002 \u5e746\u6708\u00a0\u00a0<\/strong>L\u2018OR\u00c9AL\u96c6\u5718\u7684\u7b2c\u4e00\u500b\u4e9e\u6d32\u54c1\u724c\u2500 \u65e5\u672c\u690d\u6751\u79c0\u52a0\u5165\u53f0\u7063\u840a\u96c5\u65d7\u4e0b\u7684LUXE\u7f8e\u599d\u4e8b\u696d\u90e8\u3002<\/span><\/p>\n

 <\/p>\n

\u4e8c. \u901a\u8def\u7b56\u7565\u00a0\u00a0<\/strong>\u9032\u5165\u7dda\u4e0a\u5546\u5e97MOMO<\/strong><\/span><\/p>\n

\u81ea2018\u5e74\u8d77\uff0c\u53f0\u7063\u840a\u96c5LUXE\u7f8e\u599d\u4e8b\u696d\u90e8\u65d7\u4e0b\u7684\u690d\u6751\u79c0\u8207\u78a7\u5152\u6cc9\u5c31\u5df2\u7d93\u958b\u59cb\u9032\u99d0momo\u8cfc\u7269\u7db2\u92b7\u552e\uff0c\u5728\u7d93\u904e\u4e00\u5e74\u89c0\u5bdf\u5f8c\uff0c\u8207\u5bcc\u90a6\u5a92momo\u8cfc\u7269\u7db2\u651c\u624b\u5ba3\u5e03\uff0c\u65d7\u4e0b\u7b2c\u4e00\u5927\u54c1\u724c\u7dda\u4e0a\u300cLANC\u00d4ME\u862d\u853b\u5b98\u65b9\u65d7\u8266\u5e97<\/strong>\u300d<\/span>\u958b\u5e55\uff1b\u540c\u6642\u4e5f\u63a8\u51fa\u300c\u73a9\u7f8e\u5973\u4eba\u7dda\u4e0a\u5f69\u599dAR\u651d\u5f71\u68da<\/strong>\u300d<\/span>\u3002<\/span><\/p>\n

\u6d88\u8cbb\u8005\u6307\u6578\u7814\u7a76\u6a5f\u69cbKantar\uff0c\u57282018\u5e74\u91dd\u5c0d\u5973\u6027\u7dda\u4e0b\u3001\u7dda\u4e0a\u8cfc\u7269\u7fd2\u6163\u8abf\u67e5\u986f\u793a\uff0c\u540c\u6642\u5728\u96fb\u5546\u8207\u5be6\u9ad4\u901a\u8def\u6d88\u8cbb\u7684\u4f7f\u7528\u8005\uff0c\u6bcf\u5e74\u82b1\u5728\u7f8e\u599d\u7522\u54c1\u7684\u91d1\u984d\u662f\u7d14\u96fb\u5546\u6d88\u8cbb\u8005\u76844\u500d\uff0c\u4e5f\u662f\u7d14\u5be6\u9ad4\u901a\u8def\u6d88\u8cbb\u8005\u76842\u500d\u3002\u6b64\u5916\uff0c\u96fb\u5546\u8207\u767e\u8ca8\u5c08\u6ac3\u6d88\u8cbb\u8005\u7684\u91cd\u758a\u7387\u66f4\u662f\u4f4e\u65bc2%\uff0c\u56e0\u6b64\u589e\u52a0\u6d88\u8cbb\u8005\u63a5\u89f8\u9ede\u8207\u6210\u4ea4\u65b9\u5f0f\uff0c\u662f\u53f0\u7063\u840a\u96c5LUXE\u7f8e\u599d\u4e8b\u696d\u90e8\u65d7\u4e0b\u54c1\u724c\u5171\u540c\u8ffd\u6c42\u7684\u76ee\u6a19\uff0c\u96fb\u5546\u901a\u8def\u66f4\u662f\u54c1\u724c\u62db\u6536\u65b0\u5ba2\u7684\u91cd\u8981\u6e9d\u901a\u7ba1\u9053\u3002<\/span><\/p>\n

\u8523\u5586\u654f<\/span>\u4e5f\u8aaa\uff0c\u300c\u9019\u90fd\u544a\u8a34\u6211\u5011\uff0c\u5982\u679c\u4e00\u500b\u5ba2\u4eba\u4ed6\u7684\u54c1\u724c\u7d93\u9a57\u53ef\u4ee5\u5728\u7dda\u4e0a\u3001\u7dda\u4e0b\u7121\u7e2b\u63a5\u8ecc\uff0c\u4ed6\u6703\u8cb7\u66f4\u591a\uff1b\u9019\u662f\u6211\u5011\u89ba\u5f97\u8ddfmomo\u5408\u4f5c\u975e\u5e38\u8208\u596e\u7684\u5730\u65b9\u3002\u300d<\/span><\/p>\n

\u00a0\"img-1559640957-41460\"<\/span><\/p>\n

\u8523\u5586\u654f<\/span>\u8aac\uff1a\u300c\u5728\u8cb7\u6771\u897f\u4e4b\u5916\uff0cHave Fun\u624d\u662f\u6700\u91cd\u8981\u7684\u3002\u300d<\/span>\u5979\u8a8d\u70ba\uff0c\u958b\u5275\u5168\u65b0\u7684\u5a1b\u6a02\u578b\u96f6\u552e<\/span><\/strong>\uff08Retail-Tainment\uff09\u9ad4\u9a57\uff0c\u624d\u662fAR\u8a66\u599d\u7684\u6838\u5fc3\u3002\u4e26\u5f37\u8abf\u5a1b\u6a02\u578b\u96f6\u552e\u662f\u5be6\u73fe\u65b0\u96f6\u552e\u7684\u6b66\u5668\uff0c\u900f\u904e\u6253\u9020\u7368\u5275\u65b0\u7a4e\u3001\u5145\u6eff\u54c1\u724c\u6545\u4e8b\u7684\u8cfc\u7269\u65c5\u7a0b\uff0c\u63d0\u5347\u6d88\u8cbb\u8005\u8207\u54c1\u724c\u7684\u9023\u7d50\uff0c\u540c\u6642\u589e\u52a0\u8f49\u63db\u7387\uff0c\u4e5f\u80fd\u70ba\u7dda\u4e0b\u6ac3\u9ede\u6ce8\u5165\u66f4\u591a\u65b0\u5ba2\u3002<\/span><\/p>\n

 <\/p>\n

\u4e09. \u884c\u92b7\u7b56\u7565 \u7db2\u7d05\u5408\u4f5c<\/span><\/strong><\/p>\n

\u96c6\u5718\u57f7\u884c\u9577Jean Paul Agon\u5ba3\u5e03\u7b56\u7565\uff0c\u5ee3\u6cdb\u904b\u7528\u5404\u7a2e\u65b0\u8208\u6578\u4f4d\u5e73\u53f0\u8207\u6280\u8853\uff0c\u76ee\u6a19\u70ba\u6253\u9020\u4ee5\u6d88\u8cbb\u8005\u70ba\u6838\u5fc3\uff08consumer centric\uff09\u7684\u9ad4\u9a57\uff0c\u9032\u800c\u6295\u5165\u793e\u7fa4\u3001\u5167\u5bb9\u8207\u96fb\u5546\u3002\u300c\u840a\u96c5\u8d85\u904e80%\u5167\u5bb9\u7522\u51fa\u90fd\u662f\u91dd\u5c0d\u7db2\u8def\u3002\u300d\u96c6\u5718\u6578\u4f4d\u9577Lubomira Rochet\u6307\u51fa\u3002<\/span><\/p>\n

\u840a\u96c5\u7684\u5927\u591a\u6578\u54c1\u724c\u90fd\u66fe\u900f\u904e\u7db2\u7d05\uff0c\u8207\u6d88\u8cbb\u8005\u9032\u884c\u771f\u5be6\u3001\u6709\u6548\u7684\u4e92\u52d5\uff0c\u5408\u4f5c\u985e\u578b\u4ee5\u7522\u54c1\u9ad4\u9a57\u5fc3\u5f97\u70ba\u5927\u5b97<\/span>\uff0c\u4e5f\u5305\u542b\u4f7f\u7528\u6559\u5b78\u3001\u54c1\u724c\u6d3b\u52d5\u548c\u5468\u5e74\u6176\u9760\u6ac3\u9ad4\u9a57\u7b49\u5be6\u7528\u5167\u5bb9\uff1b\u53e6\u5916\u9084\u627e\u4e86\u53f0\u5ba2\u5287\u5834\u3001\u7406\u79d1\u592a\u592a\u4f86\u63a8\u5ee3\u4f01\u696d\u6c38\u7e8c\u7d93\u71df\u3002<\/span><\/p>\n

\u9664\u4e86\u6703\u9078\u64c7\u540d\u4eba\u3001\u9802\u7d1a\uff08top\uff09\u8207\u4e2d\u578b\u7db2\u7d05\uff08middle level\uff09\u70ba\u5408\u4f5c\u5c0d\u8c61\u4e4b\u5916\uff0c\u4e5f\u6a02\u65bc\u8207\u773e\u591a\u5fae\u578b\u7db2\u7d05\u651c\u624b\uff0c\u50ac\u751f\u80fd\u63a8\u85a6\u670b\u53cb\u3001\u4e3b\u52d5\u4ecb\u7d39\u8cc7\u8a0a\u7684\u95dc\u9375\u6d88\u8cbb\u8005\u3002<\/span><\/p>\n

 <\/p>\n

\u56db. \u6578\u4f4d\u840a\u96c5<\/span><\/strong>
\n\u53bb\u5e74\u840a\u96c5\u5c31\u6536\u8cfc\u4e86\u7f8e\u599d\u6578\u4f4d\u6280\u8853\u516c\u53f8ModiFace\uff0c\u4e26\u5728\u4eca\u5e74\u85c9AI\u53caAR\u6280\u8853\uff0c\u63a8\u51fa\u6d88\u8cbb\u8005\u808c\u819a\u6aa2\u6e2c\u670d\u52d9\u3002\u6307\u51fa\u4e86\u840a\u96c5\u96c6\u5718\u7684\u6c7a\u5fc3\uff0c\u5f9e\u500b\u4eba\u5316\u7684\u7f8e\u3001\u505a\u5230\u7cbe\u7dfb\u7684\u7f8e\uff0c\u518d\u505a\u5230\u4e92\u52d5\u7684\u7f8e\u3002<\/span><\/p>\n

\u8766\u76ae\u8207\u840a\u96c5\u5408\u4f5c\u00a0 AR\u9ad4\u9a57<\/span><\/strong><\/p>\n

1.BeautyCam\u599d\u6c34\u6c34<\/strong><\/span><\/p>\n

\u8766\u76ae\u8cfc\u7269<\/span>\u4eca\u65e5\u8207\u840a\u96c5\u96c6\u5718\u5408\u4f5c\u5f15\u9032ModiFace AR\u6280\u8853\uff0c\u9996\u5ea6\u5728\u5168\u74037\u570b\u7ad9\u5167\u63a8\u51fa\u300cBeautyCam\u599d\u6c34\u6c34\u300d<\/span><\/span>\u529f\u80fd\uff0c\u6253\u9020\u5275\u65b0\u865b\u64ec\u5be6\u666f\u7684\u7f8e\u599d\u8cfc\u7269\u9ad4\u9a57\uff0c\u8b93\u7528\u6236\u53ef\u4ee5\u7dda\u4e0a\u8a66\u8272\u518d\u4e0b\u55ae\u3002<\/span><\/p>\n

\u5728\u8766\u76ae\u5546\u57ce\u300c\u5df4\u9ece\u840a\u96c5L’Oreal Paris\u300d\u3001\u300c\u5a9a\u6bd4\u7433Maybelline\u300d\u53ca\u300cNYX Professional Makeup\u300d\u5b98\u65b9\u65d7\u8266\u5e97\u9078\u64c7\u5507\u90e8\u5f69\u599d\uff0c\u5373\u53ef\u900f\u904eAR\u6280\u8853\u6a21\u64ec\u5507\u5f69\u8868\u73fe\uff0c\u6253\u9020\u5982\u540c\u5e97\u5167\u8a66\u8272\u7684\u865b\u64ec\u5be6\u666f\u8cfc\u7269\u611f\u53d7\u3002<\/span><\/p>\n

 <\/p>\n

2.AI \u667a\u6167\u8a3a\u65b7\u79d1\u6280 SPOTSCAN<\/span><\/strong><\/p>\n

\u7406\u819a\u5bf6\u6c34\u8207\u5168\u7403\u76ae\u819a\u79d1\u91ab\u5e2b\u5408\u4f5c\uff0c\u7d2f\u7a4d 6,000 \u5f35\u4e0d\u540c\u570b\u7c4d\u3001\u6027\u5225\u7684\u9752\u6625\u75d8\u75c7\u72c0\u7167\u7247\uff0c\u69cb\u6210\u5927\u6578\u64da\u8cc7\u6599\u5eab\uff0c\u9032\u800c\u7814\u767c\u51fa\u91dd\u5c0d\u6cb9\u75d8\u7c89\u523a\u6240\u8a2d\u8a08\u7684 AI \u667a\u6167\u8a3a\u65b7\u79d1\u6280\u300cSPOTSCAN\u300d<\/span>\u3002<\/span>\u6d88\u8cbb\u8005\u53ef\u900f\u904e\u624b\u6a5f\u700f\u89bd\u5668\u958b\u555f\u6307\u5b9a\u7db2\u9801\uff0c\u5229\u7528\u524d\u93e1\u982d\u81ea\u62cd 3 \u5f35\u81c9\u90e8\u7167\u7247\u9032\u884c\u5206\u6790\uff0cSPOTSCAN \u53ef\u5373\u6642\u5224\u5225\u6cb9\u75d8\u7c89\u523a\u7a0b\u5ea6\u4e26\u4e14\u642d\u914d\u76f8\u95dc\u4fdd\u990a\u54c1\u63d0\u4f9b\u500b\u4eba\u5316\u4fdd\u990a\u5efa\u8b70\u3002<\/span><\/p>\n

\u7406\u819a\u5bf6\u6c34\u66f4\u8207\u8766\u76ae\u8cfc\u7269\u7368\u5bb6\u5408\u4f5c\uff0c\u8b93\u6d88\u8cbb\u8005\u4ee5 SPOTSCAN \u81ea\u6211\u6aa2\u6e2c\u819a\u8cea\u5f8c\uff0c\u80fd\u5920\u76f4\u63a5\u524d\u5f80\u8766\u76ae\u5546\u57ce\u8cfc\u8cb7\u9069\u5408\u7684\u4fdd\u990a\u54c1\u7d44\u5408\uff0c\u5c24\u5176\u662f\u5168\u65b0\u63a8\u51fa\u7684\u6de8\u75d8\u7121\u7455\u6975\u6548\u7cbe\u83ef\u6f64\u8272\u7248\uff0c\u53ef\u6539\u5584\u75d8\u75d8\u4ee5\u53ca\u4fee\u98fe\u808c\u819a\u6cdb\u7d05\u3001\u7455\u75b5\u554f\u984c\u3002<\/span><\/p>\n

\u53f0\u7063\u840a\u96c5\u7406\u819a\u5bf6\u6c34\u54c1\u724c\u884c\u92b7\u7d93\u7406\u5289\u5b5f\u9752<\/span>\u8868\u793a\uff0c\u770b\u6e96\u8766\u76ae\u64c1\u6709\u6700\u9ad8\u4e0b\u8f09\u6578\u3001\u6700\u9577\u7528\u6236\u505c\u7559\u6642\u9593\u512a\u52e2\uff0c\u52a0\u4e0a\u8766\u76ae\u5546\u57ce\u300c\u7406\u819a\u5bf6\u6c34\u5b98\u65b9\u65d7\u8266\u5e97\u300d5\u6210\u4ee5\u4e0a\u6d88\u8cbb\u8005\u4f86\u81ea18\uff5e25\u6b72\u5e74\u9f61\u5c64\uff0c\u9019\u6b21\u9078\u64c7\u900f\u904e\u7368\u5bb6\u5408\u4f5c\u65b9\u5f0f\uff0c\u5e0c\u671b\u80fd\u8b93\u539f\u672c\u6d88\u8cbb\u5ba2\u7fa4\u5e74\u9f61\u5c64\u5f80\u4e0b\u5ef6\u4f38\uff0c\u6709\u6548\u64f4\u5927\u54c1\u724c\u4f7f\u7528\u65cf\u7fa4\u3002<\/span><\/p>\n

 <\/p>\n

\u4e94. \u4eba\u624d\u7ba1\u7406\u8207\u885d\u64ca<\/span><\/strong><\/p>\n

1.\u6587\u5316\u5dee\u7570<\/strong><\/span><\/p>\n

\u53f0\u7063\u4eba\u7684\u512a\u9ede\u662f\uff0c\u5275\u65b0\u63d0\u6848\u548c\u8d85\u9ad8\u57f7\u884c\u529b\u3002<\/span><\/p>\n

\u800c\u53f0\u7063\u4eba\u7684\u6027\u683c\u662f\u958b\u6703\u5f80\u5f8c\u5750\u3001\u6703\u8b70\u4e0a\u4e0d\u767c\u8a00\u3001\u5bb9\u6613\u59a5\u5354\u3001\u4e0d\u559c\u6b61\u885d\u7a81\u3002<\/span>\u4f46\u840a\u96c5\u7684\u6587\u5316\u662f\u9f13\u52f5\u885d\u7a81\uff0c\u6cd5\u570b\u4eba\u9760\u4e0d\u65b7\u5730\u8faf\u8ad6\uff0c\u627e\u51fa\u66f4\u597d\u7684\u76ee\u6a19\u548c\u65b9\u6cd5\u3002<\/span><\/p>\n

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 <\/p>\n

2.\u9762\u5c0d\u9762\u5c0d\u8ac7 \u96e2\u8077\u7387\u4e0b\u964d<\/strong><\/span><\/p>\n

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 <\/p>\n

 <\/p>\n

 <\/p>\n

 <\/p>\n

\u8cc7\u6599\u4f86\u6e90<\/span><\/strong><\/p>\n

1. https:\/\/www.loreal.com.tw\/ji-tuan\/tai-wan-lai-ya\/tai-wan-lai-ya-da-shi-ji.htm<\/span><\/p>\n

2.https:\/\/www.bnext.com.tw\/article\/53526\/loreal-new-retail-strategy<\/span><\/p>\n

3.https:\/\/www.bnext.com.tw\/article\/55359\/loreal-social-marketing<\/span><\/p>\n

4.https:\/\/www.chinatimes.com\/amp\/realtimenews\/20190729002663-260511<\/p>\n

5.https:\/\/www.ettoday.net\/news\/20190614\/1467598.htm#ixzz68NjgYNwy<\/span><\/p>\n

6.https:\/\/www.cw.com.tw\/article\/article.action?id=5059127<\/p>\n

7.https:\/\/www.cheers.com.tw\/article\/article.action?id=5094687<\/p>\n","protected":false},"excerpt":{"rendered":"

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