{"id":10920,"date":"2023-10-18T19:24:00","date_gmt":"2023-10-18T11:24:00","guid":{"rendered":"https:\/\/si.secda.info\/read_and_write\/?p=10920"},"modified":"2023-10-18T19:24:22","modified_gmt":"2023-10-18T11:24:22","slug":"%e8%a8%ad%e8%a8%88%e6%80%9d%e8%80%835%e6%ad%a5%e9%a9%9f%ef%bd%9c5%e5%88%86%e9%90%98%e5%ad%b8%e6%9c%83%e6%a5%ad%e7%95%8c%e9%83%bd%e4%bd%bf%e7%94%a8%e7%9a%84%e8%a8%ad%e8%a8%88%e6%80%9d%e8%80%83%e6%b5%81","status":"publish","type":"post","link":"https:\/\/si.secda.info\/read_and_write\/?p=10920","title":{"rendered":"\u8a2d\u8a08\u601d\u80035\u6b65\u9a5f\uff5c5\u5206\u9418\u5b78\u6703\u696d\u754c\u90fd\u4f7f\u7528\u7684\u8a2d\u8a08\u601d\u8003\u6d41\u7a0b\uff01"},"content":{"rendered":"<div class=\"bg-white col-start-2 lg:col-start-1 col-span-5 px-6 pb-6 sm:px-12 sm:pb-12 mb-24 sm:mb-36 lg:mb-0 z-10\">\n<div class=\"lg:relative\">\n<div class=\"relative lg:static lg:container lg:mx-auto lg:px-8\">\n<div class=\"grid grid-cols-6 relative overflow-hidden lg:static lg:container lg:mx-auto lg:pl-0\">\n<div class=\"bg-white col-start-2 lg:col-start-1 col-span-5 px-6 pb-6 sm:px-12 sm:pb-12 mb-24 sm:mb-36 lg:mb-0 z-10\">\n<h1 class=\"text-gray-900 text-3xl sm:text-6xl font-bold tracking-wide !leading-normal\">\u8a2d\u8a08\u601d\u80035\u6b65\u9a5f\uff5c5\u5206\u9418\u5b78\u6703\u696d\u754c\u90fd\u4f7f\u7528\u7684\u8a2d\u8a08\u601d\u8003\u6d41\u7a0b\uff01<\/h1>\n<\/div>\n<div class=\"hidden sm:block absolute left-0 h-full lg:w-1\/2\">\n<div class=\"gatsby-image-wrapper gatsby-image-wrapper-constrained hidden sm:block w-full h-full\" data-gatsby-image-wrapper=\"\">\n<div><img role=\"presentation\" alt=\"\" aria-hidden=\"true\" \/><\/div>\n<p><img decoding=\"async\" src=\"data:image\/jpeg;base64,\/9j\/4AAQSkZJRgABAQEAlgCWAAD\/2wBDABALDA4MChAODQ4SERATGCgaGBYWGDEjJR0oOjM9PDkzODdASFxOQERXRTc4UG1RV19iZ2hnPk1xeXBkeFxlZ2P\/2wBDARESEhgVGC8aGi9jQjhCY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2P\/wAARCAALABQDASIAAhEBAxEB\/8QAGAAAAgMAAAAAAAAAAAAAAAAAAAMCBAb\/xAAgEAABBAEEAwAAAAAAAAAAAAABAAIDESEEEjFBUXHR\/8QAFgEBAQEAAAAAAAAAAAAAAAAAAQAD\/8QAFhEBAQEAAAAAAAAAAAAAAAAAABEh\/9oADAMBAAIRAxEAPwDbamSSMN2C7NWXUB7wfCiyXdy5zeuviskAjOUmBxkB35rjCz0w5CEJT\/\/Z\" alt=\"\" aria-hidden=\"true\" data-placeholder-image=\"\" \/><picture><source srcset=\"https:\/\/images.ctfassets.net\/vx2fw5lk485m\/6Ixc6t4qcWrpkSt6sEKgFb\/9a5318305025662c56e37169428c0c71\/______-17._____________-______.jpg?w=320&amp;h=180&amp;q=50&amp;fm=webp 320w,https:\/\/images.ctfassets.net\/vx2fw5lk485m\/6Ixc6t4qcWrpkSt6sEKgFb\/9a5318305025662c56e37169428c0c71\/______-17._____________-______.jpg?w=640&amp;h=360&amp;q=50&amp;fm=webp 640w,https:\/\/images.ctfassets.net\/vx2fw5lk485m\/6Ixc6t4qcWrpkSt6sEKgFb\/9a5318305025662c56e37169428c0c71\/______-17._____________-______.jpg?w=1280&amp;h=720&amp;q=50&amp;fm=webp 1280w\" type=\"image\/webp\" sizes=\"(min-width: 1280px) 1280px, 100vw\" \/><img decoding=\"async\" src=\"https:\/\/images.ctfassets.net\/vx2fw5lk485m\/6Ixc6t4qcWrpkSt6sEKgFb\/9a5318305025662c56e37169428c0c71\/______-17._____________-______.jpg?w=1280&amp;h=720&amp;fl=progressive&amp;q=50&amp;fm=jpg\" sizes=\"(min-width: 1280px) 1280px, 100vw\" srcset=\"https:\/\/images.ctfassets.net\/vx2fw5lk485m\/6Ixc6t4qcWrpkSt6sEKgFb\/9a5318305025662c56e37169428c0c71\/______-17._____________-______.jpg?w=320&amp;h=180&amp;fl=progressive&amp;q=50&amp;fm=jpg 320w,https:\/\/images.ctfassets.net\/vx2fw5lk485m\/6Ixc6t4qcWrpkSt6sEKgFb\/9a5318305025662c56e37169428c0c71\/______-17._____________-______.jpg?w=640&amp;h=360&amp;fl=progressive&amp;q=50&amp;fm=jpg 640w,https:\/\/images.ctfassets.net\/vx2fw5lk485m\/6Ixc6t4qcWrpkSt6sEKgFb\/9a5318305025662c56e37169428c0c71\/______-17._____________-______.jpg?w=1280&amp;h=720&amp;fl=progressive&amp;q=50&amp;fm=jpg 1280w\" alt=\"\u8a2d\u8a08\u601d\u80035\u6b65\u9a5f\uff5c5\u5206\u9418\u5b78\u6703\u696d\u754c\u90fd\u4f7f\u7528\u7684\u8a2d\u8a08\u601d\u8003\u6d41\u7a0b\uff01\" data-main-image=\"\" \/><\/picture>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"divide-y divide-gray-900 text-gray-900 container mx-auto px-6 mt-6 sm:px-8 lg:w-1\/2 lg:pr-0 lg:pl-8 lg:mt-0 lg:ml-[50%]\">\n<div class=\"mb-6\">\n<div class=\"flex justify-between items-center\">\n<div class=\"flex items-center space-x-3\">\n<div class=\"w-[2.75rem] h-[2.75rem]\">\n<div class=\"gatsby-image-wrapper gatsby-image-wrapper-constrained rounded-full\" data-gatsby-image-wrapper=\"\">\n<div><img role=\"presentation\" alt=\"\" aria-hidden=\"true\" \/><\/div>\n<p><img decoding=\"async\" src=\"data:image\/png;base64,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\" alt=\"\" aria-hidden=\"true\" data-placeholder-image=\"\" \/><picture><source srcset=\"https:\/\/images.ctfassets.net\/vx2fw5lk485m\/62qZ6Yu90J6HPklL1BIg9b\/de16d29b5ea0f4987253d540e495334c\/welly__________.png?w=22&amp;h=22&amp;q=100&amp;fm=webp 22w,https:\/\/images.ctfassets.net\/vx2fw5lk485m\/62qZ6Yu90J6HPklL1BIg9b\/de16d29b5ea0f4987253d540e495334c\/welly__________.png?w=44&amp;h=44&amp;q=100&amp;fm=webp 44w,https:\/\/images.ctfassets.net\/vx2fw5lk485m\/62qZ6Yu90J6HPklL1BIg9b\/de16d29b5ea0f4987253d540e495334c\/welly__________.png?w=88&amp;h=88&amp;q=100&amp;fm=webp 88w\" type=\"image\/webp\" sizes=\"(min-width: 88px) 88px, 100vw\" \/><img decoding=\"async\" src=\"https:\/\/images.ctfassets.net\/vx2fw5lk485m\/62qZ6Yu90J6HPklL1BIg9b\/de16d29b5ea0f4987253d540e495334c\/welly__________.png?w=88&amp;h=88&amp;q=100&amp;fm=png\" sizes=\"(min-width: 88px) 88px, 100vw\" srcset=\"https:\/\/images.ctfassets.net\/vx2fw5lk485m\/62qZ6Yu90J6HPklL1BIg9b\/de16d29b5ea0f4987253d540e495334c\/welly__________.png?w=22&amp;h=22&amp;q=100&amp;fm=png 22w,https:\/\/images.ctfassets.net\/vx2fw5lk485m\/62qZ6Yu90J6HPklL1BIg9b\/de16d29b5ea0f4987253d540e495334c\/welly__________.png?w=44&amp;h=44&amp;q=100&amp;fm=png 44w,https:\/\/images.ctfassets.net\/vx2fw5lk485m\/62qZ6Yu90J6HPklL1BIg9b\/de16d29b5ea0f4987253d540e495334c\/welly__________.png?w=88&amp;h=88&amp;q=100&amp;fm=png 88w\" alt=\"Welly SEO \u7de8\u8f2f\u90e8\" data-main-image=\"\" \/><\/picture>\n<\/div>\n<\/div>\n<p class=\"text-gray-900 text-lg font-bold\">Welly SEO \u7de8\u8f2f\u90e8<\/p>\n<\/div>\n<p class=\"font-bold\">2023-03-13\u66f4\u65b0<\/p>\n<\/div>\n<\/div>\n<div class=\"pt-6\">\n<div class=\"flex flex-col items-center sm:flex-row sm:justify-between mb-6 sm:mb-3 space-y-3 sm:space-y-0\">\n<p><a class=\"font-bold text-lg link-gradient max-w-max\" href=\"https:\/\/welly.tw\/digital-marketing\">\u6578\u4f4d\u884c\u92b7<\/a><\/p>\n<div class=\"space-x-3 flex\">\n<p class=\"leading-loose text-gray-500\">#\u00a0\u884c\u92b7Marketing<\/p>\n<\/div>\n<\/div>\n<p class=\"text-lg !leading-loose\">\u8a2d\u8a08\u601d\u8003\u662f\u4ec0\u9ebc\uff1f\u672c\u6587\u5c07\u5e36\u4f60\u8a8d\u8b58\u8a2d\u8a08\u601d\u8003\u4e94\u6b65\u9a5f\uff0c\u5305\u542b\u540c\u7406\u3001\u5b9a\u7fa9\u3001\u767c\u60f3\u3001\u539f\u578b\u88fd\u4f5c\u3001\u6e2c\u8a66\uff0c\u4e26\u5206\u4eab2\u500b\u8a2d\u8a08\u601d\u8003\u6848\u4f8b\uff0c\u6700\u5f8c\u63a8\u85a62\u672c\u8a2d\u8a08\u601d\u8003\u66f8\uff0c\u5e6b\u52a9\u4f60\u66f4\u52a0\u4e86\u89e3\u8a2d\u8a08\u601d\u8003\u3002<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"wrapper lg:px-0 lg:max-w-[48rem]\">\n<div class=\"mt-12 sm:mt-16\">\n<div class=\"p-6 sm:p-12 bg-gray-100 text-gray-900\">\n<h2 class=\"mx-auto leading-normal tracking-wide font-bold text-2xl gradient max-w-max\">\u5feb\u901f\u8df3\u8f49\u76ee\u9304<\/h2>\n<ol class=\"space-y-3 mt-8 text-lg leading-normal list-decimal ml-6\">\n<li class=\"hover:underline\"><a class=\"\" href=\"https:\/\/welly.tw\/digital-marketing\/design-thinking\" aria-current=\"page\">\u8a2d\u8a08\u601d\u8003\u662f\u4ec0\u9ebc\uff1f\u8a8d\u8b58\u696d\u754c\u90fd\u5728\u7528\u7684\u8a2d\u8a08\u601d\u8003\u65b0\u601d\u8def\uff01<\/a>\n<ol class=\"space-y-3 ml-6\">\n<li class=\"hover:underline\"><a class=\"\" href=\"https:\/\/welly.tw\/digital-marketing\/design-thinking\" aria-current=\"page\">\uff08\u4e00\uff09\u4f55\u8b02\u8a2d\u8a08\u601d\u8003\uff1f\u4f60\u4e0d\u80fd\u4e0d\u77e5\u9053\u7684\u8a2d\u8a08\u601d\u8003\u65b0\u8da8\u52e2<\/a><\/li>\n<\/ol>\n<\/li>\n<li class=\"hover:underline\"><a class=\"\" href=\"https:\/\/welly.tw\/digital-marketing\/design-thinking\" aria-current=\"page\">\u8a2d\u8a08\u601d\u8003\u4e94\u6b65\u9a5f\uff5c\u8a2d\u8a08\u601d\u8003\u6d41\u7a0b\u5716\u8207\u6b65\u9a5f\u89e3\u6790\uff01<\/a>\n<ol class=\"space-y-3 ml-6\">\n<li class=\"hover:underline\"><a class=\"\" href=\"https:\/\/welly.tw\/digital-marketing\/design-thinking\" aria-current=\"page\">\uff08\u4e00\uff09\u8a2d\u8a08\u601d\u80035\u6b65\u9a5f<\/a><\/li>\n<li class=\"hover:underline\"><a class=\"\" href=\"https:\/\/welly.tw\/digital-marketing\/design-thinking\" aria-current=\"page\">\uff08\u4e8c\uff09\u8a2d\u8a08\u601d\u8003\u6d41\u7a0b\u5716\u7d50\u5408\u96d9\u947d\u77f3\u6a21\u578b<\/a><\/li>\n<\/ol>\n<\/li>\n<li class=\"hover:underline\"><a class=\"\" href=\"https:\/\/welly.tw\/digital-marketing\/design-thinking\" aria-current=\"page\">\u8a2d\u8a08\u601d\u8003\u6848\u4f8b\u5206\u4eab\uff1aNetflix\u3001UberEats<\/a>\n<ol class=\"space-y-3 ml-6\">\n<li class=\"hover:underline\"><a class=\"\" href=\"https:\/\/welly.tw\/digital-marketing\/design-thinking\" aria-current=\"page\">\uff08\u4e00\uff09Netflix\u8a2d\u8a08\u601d\u8003\u4f01\u696d\u6848\u4f8b<\/a><\/li>\n<li class=\"hover:underline\"><a class=\"\" href=\"https:\/\/welly.tw\/digital-marketing\/design-thinking\" aria-current=\"page\">\uff08\u4e8c\uff09UberEats\u8a2d\u8a08\u601d\u8003\u4f01\u696d\u6848\u4f8b<\/a><\/li>\n<\/ol>\n<\/li>\n<li class=\"hover:underline\"><a class=\"\" href=\"https:\/\/welly.tw\/digital-marketing\/design-thinking\" aria-current=\"page\">\u8a2d\u8a08\u601d\u8003\u66f8\u63a8\u85a6\uff1a\u8a2d\u8a08\u601d\u8003\u6539\u9020\u4e16\u754c\u3001\u8a2d\u8a08\u601d\u8003\u5168\u653b\u7565<\/a>\n<ol class=\"space-y-3 ml-6\">\n<li class=\"hover:underline\"><a class=\"\" href=\"https:\/\/welly.tw\/digital-marketing\/design-thinking\" aria-current=\"page\">1. \u8a2d\u8a08\u601d\u8003\u5168\u653b\u7565<\/a><\/li>\n<li class=\"hover:underline\"><a class=\"\" href=\"https:\/\/welly.tw\/digital-marketing\/design-thinking\" aria-current=\"page\">2. \u8a2d\u8a08\u601d\u8003\u6539\u9020\u4e16\u754c<\/a><\/li>\n<\/ol>\n<\/li>\n<\/ol>\n<\/div>\n<\/div>\n<div>\n<div class=\"markdown\">\n<div id=\"content-7c6569ed-171a-56f5-93a5-c9b418220dd4\">\n<h2 class=\"mt-12 mb-6\">\u8a2d\u8a08\u601d\u8003\u662f\u4ec0\u9ebc\uff1f\u8a8d\u8b58\u696d\u754c\u90fd\u5728\u7528\u7684\u8a2d\u8a08\u601d\u8003\u65b0\u601d\u8def\uff01<\/h2>\n<blockquote><p>\u5982\u679c\u4f60\u60f3\u8981\u958b\u767c\u4e00\u500b\u5168\u65b0\u7684\u5546\u54c1\u6216\u662f\u65b0\u4f01\u5283\uff0c\u4f60\u7684\u7b2c1\u6b65\u901a\u5e38\u6703\u662f\u4ec0\u9ebc\u5462\uff1f<\/p><\/blockquote>\n<p>\u591a\u6578\u4eba\u7684\u7b54\u6848\u901a\u5e38\u6703\u5148\u5f9e\u81ea\u5df1\u624b\u908a\u6709\u7684\u8cc7\u6e90\u6216\u662f\u65b0\u6280\u8853\u958b\u59cb\u601d\u8003\uff0c\u4e26\u5728\u81ea\u5df1\u8166\u4e2d\u767c\u5c55\u5b8c\u7f8e\u85cd\u5716\u5f8c\uff0c\u4e00\u80a1\u8166\u5152\u5730\u76f4\u63a5\u767c\u884c\u3001\u92b7\u552e\uff0c\u4f46\u6309\u7167\u9019\u6a23\u5be6\u969b\u57f7\u884c\u5f8c\u9867\u5ba2\u771f\u7684\u6703\u8cb7\u55ae\u55ce\uff1f\u9664\u975e\u4f60\u5df2\u7d93\u975e\u5e38\u78ba\u5b9a\u5e02\u5834\u5c31\u662f\u6709\u67d0\u7a2e\u4f9b\u9700\uff0c\u5426\u5247\u9019\u6a23\u7684\u958b\u767c\u65b9\u5f0f\u662f\u98a8\u96aa\u76f8\u5c0d\u9ad8\u7684\u3002<\/p>\n<p>\u4ee5\u696d\u754c\u4f86\u8aaa\uff0c\u73fe\u5728\u8a31\u591a\u5927\u4f01\u696d\u548c\u65b0\u5275\u516c\u53f8\u5728\u8a2d\u8a08\u65b0\u7684\u5546\u54c1\u6216\u670d\u52d9\u6642\uff0c\u7d1b\u7d1b\u90fd\u63a1\u7528\u4e86IDEO\u516c\u53f8\u63d0\u51fa\u7684\u65b0\u601d\u8def\u300c\u8a2d\u8a08\u601d\u8003\u300d\uff0c\u5e0c\u671b\u53ef\u4ee5\u66f4\u8cbc\u8fd1\u4f7f\u7528\u8005\u6216\u662f\u53d7\u773e\u7684\u9700\u6c42\u3002<\/p>\n<p>\u90a3\u7a76\u7adf\u8a2d\u8a08\u601d\u8003\u662f\u4ec0\u9ebc\u5462\uff1f<\/p>\n<\/div>\n<\/div>\n<div class=\"markdown\">\n<div id=\"content-c1b8e117-00b9-5ed3-b8af-571ca24e89c4\">\n<h3 class=\"mt-10 mb-6\">\uff08\u4e00\uff09\u4f55\u8b02\u8a2d\u8a08\u601d\u8003\uff1f\u4f60\u4e0d\u80fd\u4e0d\u77e5\u9053\u7684\u8a2d\u8a08\u601d\u8003\u65b0\u8da8\u52e2<\/h3>\n<p>\u8a2d\u8a08\u601d\u8003\uff08Design Thinking\uff09\u662f\u7531\u7f8e\u570b\u77e5\u540d\u8a2d\u8a08\u516c\u53f8IDEO\u7684\u5275\u8fa6\u4ebaDavid Kelley\u5c07\u6b77\u5e74\u4f86\u7684\u7d93\u6b77\u7d71\u6574\uff0c\u4e26\u767c\u60f3\u51fa\u4f86\u7684\u4e00\u7a2e\u601d\u8003\u65b9\u6cd5\uff1b\u6b64\u5916\uff0c\u4ed6\u4e5f\u66fe\u5728\u53f2\u4e39\u4f5b\u5927\u5b78\u4efb\u6559\u6642\uff0c\u5c07\u8a2d\u8a08\u601d\u8003\u4f5c\u70ba\u4e00\u9580\u5b78\u7a0b\uff0c\u5e0c\u671b\u5efa\u7acb\u8a2d\u8a08\u601d\u8003\u65b9\u6cd5\u7684\u5b78\u8853\u5730\u4f4d\u3002<\/p>\n<p>\u800c\u5728IDEO\u8a2d\u8a08\u601d\u8003\u5c0d\u5916\u516c\u958b\u4e4b\u5f8c\uff0cIDEO\u57f7\u884c\u9577Tim Brown\u4e5f\u66fe\u53d7\u9080\u5230Ted Talks\u91dd\u5c0d\u8a2d\u8a08\u601d\u8003\u9032\u884c\u6f14\u8b1b\uff0c\u53ef\u898b\u8a2d\u8a08\u601d\u8003\u7684\u5f71\u97ff\u529b\u5728\u696d\u754c\u6709\u591a\u6df1\u9060\u3002<\/p>\n<p>\u5982\u679c\u8981\u63a2\u8a0e\u8a2d\u8a08\u601d\u8003\u7684\u7cbe\u6e96\u5b9a\u7fa9\uff0c\u6211\u5011\u53ef\u4ee5\u5f9eIDEO\u57f7\u884c\u9577Tim Brown\u5728\u54c8\u4f5b\u5546\u696d\u8a55\u8ad6\u5e6b\u5927\u5bb6\u91d0\u6e05\u7684\u8a2d\u8a08\u601d\u8003\u5b9a\u7fa9\uff1a<\/p>\n<pre><code>\uff62\u8a2d\u8a08\u601d\u8003\u662f\u4ee5\u4eba\u70ba\u672c\u7684\u8a2d\u8a08\u7cbe\u795e\u8207\u65b9\u6cd5\uff0c\u8003\u616e\u4eba\u7684\u9700\u6c42\u3001\u884c\u70ba\uff0c\u4e5f\u8003\u91cf\u79d1\u6280\u6216\u5546\u696d\u7684\u53ef\u884c\u6027\u3002\uff63\r\n<\/code><\/pre>\n<p>\u7c21\u800c\u8a00\u4e4b\uff0c\u8a2d\u8a08\u601d\u8003\u662f<strong>\u4ee5\u300c\u4eba\u300d\u70ba\u4e2d\u5fc3\u51fa\u767c<\/strong>\uff0c\u4e26\u5177\u6709\u53ef\u4ee5<strong>\u5feb\u901f\u8a66\u932f\u3001\u517c\u5177\u53ef\u884c\u6027\u548c\u5546\u696d\u50f9\u503c<\/strong>\u7684\u65b9\u6cd5\u8ad6\u3002<\/p>\n<\/div>\n<\/div>\n<div class=\"markdown\">\n<div id=\"content-638efe74-4932-5357-8283-b43c6b52dab6\">\n<h2 class=\"mt-12 mb-6\">\u8a2d\u8a08\u601d\u8003\u4e94\u6b65\u9a5f\uff5c\u8a2d\u8a08\u601d\u8003\u6d41\u7a0b\u5716\u8207\u6b65\u9a5f\u89e3\u6790\uff01<\/h2>\n<p>\u8a2d\u8a08\u601d\u8003\u6b65\u9a5f\u4e3b\u8981\u5206\u70ba5\u6b65\uff0c\u5305\u542b\u540c\u7406\u3001\u5b9a\u7fa9\u3001\u767c\u60f3\u3001\u88fd\u4f5c\u539f\u578b\u3001\u6e2c\u8a66\uff0c\u4ee5\u4e0b\u5c07\u8a73\u7d30\u4ecb\u7d39\u8a2d\u8a08\u601d\u80035\u6b65\u9a5f\uff0c\u4e26\u5206\u4eab\u8a2d\u8a08\u601d\u8003\u6d41\u7a0b\u5716\u7d50\u5408\u96d9\u947d\u77f3\u6a21\u578b\u7684\u6982\u5ff5\u3002<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/images.ctfassets.net\/vx2fw5lk485m\/2ZQ0ePJlRRmZnYEYcWRoc9\/541378c63e060ed7df611de645abc33d\/______-17._____________-1.jpg\" alt=\"\u8a2d\u8a08\u601d\u80035\u6b65\u9a5f\" \/><\/p>\n<\/div>\n<\/div>\n<div class=\"markdown\">\n<div id=\"content-7e1fae7a-98f8-5290-96ca-e9e2e47df8c3\">\n<h3 class=\"mt-10 mb-6\">\uff08\u4e00\uff09\u8a2d\u8a08\u601d\u80035\u6b65\u9a5f<\/h3>\n<h4>1.\u540c\u7406Emphathize<\/h4>\n<p>\u7b2c1\u6b65\u662f\u5e0c\u671b\u76e1\u53ef\u80fd\u5730\u4e86\u89e3\u4f7f\u7528\u8005\u5728\u60f3\u4ec0\u9ebc\uff0c\u4f01\u696d\u53ef\u4ee5\u85c9\u7531\u5be6\u969b\u7684\u8a2a\u8ac7\u548c\u89c0\u5bdf\u6216\u662f\u4f7f\u7528\u4e00\u4e9b\u5de5\u5177\u6846\u67b6\u5982Persona\u3001\u6d88\u8cbb\u8005\u65c5\u7a0b\u5716\u3001\u540c\u7406\u5fc3\u5730\u5716\u7b49\uff0c\u4f86\u63a2\u7d22\u8207\u4e86\u89e3\u4f7f\u7528\u8005\u7684\u771f\u5be6\u9700\u6c42\u3001\u80cc\u666f\u3001\u50f9\u503c\u89c0\u3001\u52d5\u6a5f\u7b49\u7b49\uff1b\u5207\u8a18\u5728\u8a2d\u8a08\u601d\u8003\u540c\u7406\u5fc3\u975e\u5e38\u91cd\u8981\uff0c\u53ea\u6709\u5e36\u8457\u4e00\u9846\u540c\u7406\u5fc3\u9032\u884c\u4f7f\u7528\u8005\u7684\u8abf\u67e5\u8207\u7814\u7a76\uff0c\u624d\u6709\u8fa6\u6cd5\u8cbc\u8fd1\u4e26\u7ad9\u5728\u4f7f\u7528\u8005\u7684\u89d2\u5ea6\u601d\u8003\u3002<\/p>\n<p>\u5ef6\u4f38\u95b1\u8b80\uff1a<a href=\"https:\/\/welly.tw\/digital-marketing\/how-to-make-persona\">Persona\uff1a\u5e36\u4f60\u770b\u4eba\u7269\u8a8c\u5982\u4f55\u8b93\u4f60\u8207\u76ee\u6a19\u53d7\u773e\u66f4\u89aa\u8fd1<\/a><\/p>\n<blockquote><p>\u7ad9\u5728\u4f7f\u7528\u8005\u7684\u89d2\u5ea6\u4e26\u767c\u63ee\u540c\u7406\u5fc3\u3002<\/p><\/blockquote>\n<h4>2.\u5b9a\u7fa9Define<\/h4>\n<p>\u6536\u96c6\u5b8c\u4f7f\u7528\u8005\u8cc7\u6599\u4e4b\u5f8c\uff0c\u7dca\u63a5\u8457\u5c31\u662f\u8a2d\u8a08\u601d\u8003\u5b9a\u7fa9\u554f\u984c\uff0c\u5c07\u6536\u96c6\u5230\u7684\u8cc7\u6599\u9032\u884c\u7d71\u6574\uff0c\u9032\u800c\u6709\u5229\u65bc\u627e\u51fa\u4f7f\u7528\u8005\u7684\u75db\u9ede\u8207\u9700\u6c42\uff0c\u4e5f\u5c31\u662f\u4f7f\u7528\u8005\u5167\u5fc3\u6700\u771f\u5be6\u7684\u60f3\u6cd5\uff0c\u4e26<strong>\u5229\u7528\u7cbe\u6e96\u4e14\u7c21\u77ed\u76841\u53e5\u8a71\u5b9a\u7fa9\u51fa\u4f86<\/strong>\u3002<\/p>\n<p>\u4ee5\u4e0b\u5217\u51fa3\u500b\u554f\u984c\uff0c\u8b93\u5927\u5bb6\u5728\u6700\u71d2\u8166\u7684\u5b9a\u7fa9\u968e\u6bb5\u53ef\u4ee5\u66f4\u597d\u5730\u6536\u6582\uff1a<\/p>\n<ul>\n<li>\u4f7f\u7528\u8005\u662f\u4ec0\u9ebc\u6a23\u7684\u4eba\uff1f<\/li>\n<li>\u4f7f\u7528\u8005\u7684\u9700\u6c42\u662f\u4ec0\u9ebc\uff1f<\/li>\n<li>\u9019\u9805\u9700\u6c42\u7684\u52d5\u6a5f\u662f\u4ec0\u9ebc\uff1f<\/li>\n<\/ul>\n<blockquote><p>\u6e05\u695a\u4e26\u7c21\u77ed\u5b9a\u7fa9\u6838\u5fc3\u554f\u984c\u3002<\/p><\/blockquote>\n<h4>3.\u767c\u60f3Ideate<\/h4>\n<p>\u7b2c3\u6b65\u662f\u5275\u610f\u767c\u60f3\uff0c\u4e5f\u662f\u6700\u6709\u8da3\u7684\u968e\u6bb5\uff0c\u56e0\u70ba\u6240\u6709\u5929\u99ac\u884c\u7a7a\u7684\u597d\u9ede\u5b50\u90fd\u53ef\u4ee5\u5728\u9019\u500b\u968e\u6bb5\u52c7\u65bc\u767c\u8868\uff0c\u5efa\u8b70\u53ef\u4ee5\u5229\u7528\u4fbf\u5229\u8cbc\u6216\u662f\u767d\u677f\uff0c\u8b93\u5927\u5bb6\u53ef\u4ee5\u6e05\u695a\u770b\u5230\u76ee\u524d\u6240\u60f3\u7684\u6240\u6709\u4e3b\u610f\u6709\u54ea\u4e9b\uff0c\u4e26\u9f13\u52f5\u53c3\u8207\u4eba\u54e1\u76e1\u60c5\u767c\u60f3\u5275\u610f\uff0c<strong>\u7121\u9808\u8003\u616e\u53ef\u884c\u6027<\/strong>\u3002<\/p>\n<p>\u767c\u60f3\u5b8c\u7562\u5f8c\uff0c\u5c31\u662f\u6295\u7968\u7684\u74b0\u7bc0\uff0c\u5927\u5bb6\u53ef\u4ee5\u6295\u51fa\u81ea\u5df1\u5fc3\u76ee\u4e2d\u7684\u597d\u9ede\u5b50\uff1b\u6b64\u5916\uff0c\u4e5f\u53ef\u4ee5\u4f9d\u64da\u4f01\u696d\u7684\u9700\u6c42\u5efa\u7acb3\u7a2e\u6307\u6a19\u5206\u985e\uff0c\u4e26\u8b93\u6bcf\u500b\u4eba\u64c1\u67093\u7968\uff08\u4e0d\u540c\u7684\u6307\u6a19\u5404\u6709\u4e00\u7968\uff09\uff0c\u4f8b\u5982\u6700\u6709\u53ef\u884c\u6027\u3001\u6700\u559c\u6b61\u3001\u6700\u760b\u72c2\u3002<\/p>\n<p>\u4f46\u904e\u7a0b\u4e2d\u9700\u6ce8\u610f\u4ee5\u4e0b2\u9ede\uff0c\u624d\u80fd\u8b93\u7b2c3\u6b65\u7684\u5275\u610f\u767c\u60f3\u9054\u5230\u6700\u4f73\u6548\u679c\uff1a<\/p>\n<ol>\n<li><strong>\u8de8\u5718\u968a\u5408\u4f5c\u7684\u91cd\u8981\u6027<\/strong>\uff1a\u76e1\u53ef\u80fd\u5728\u8a2d\u8a08\u601d\u8003\u7684\u904e\u7a0b\u4e2d\uff0c\u62c9\u4e0a\u5404\u500b\u4e0d\u540c\u9818\u57df\u7684\u540c\u4ec1\u53c3\u8207\uff0c\u5982\u6b64\u4e00\u4f86\uff0c\u4e0d\u540c\u89c0\u9ede\u3001\u9818\u57df\u7684\u601d\u8003\u78b0\u649e\uff0c\u5c07\u66f4\u5bb9\u6613\u767c\u60f3\u51fa\u5275\u65b0\u4e14\u5225\u5177\u5fc3\u88c1\u7684\u597d\u9ede\u5b50\u3002<\/li>\n<li><strong>\u9075\u5b88\u300c\u4e09\u4e0d\u4e94\u8981\u300d<\/strong>\uff1a\u4e0d\u8981\u6253\u65b7\u3001\u4e0d\u8981\u6279\u8a55\u3001\u4e0d\u8981\u96e2\u984c\u3002\u8981\u5ef6\u7e8c\u4ed6\u4eba\u60f3\u6cd5\u3001\u8981\u756b\u5716\u3001\u8981\u760b\u72c2\u3001\u8981\u6578\u91cf\u591a\u3001\u8981\u4e0b\u6a19\u984c\u3002<\/li>\n<\/ol>\n<blockquote><p>\u7121\u9650\u5236\u5730\u5275\u610f\u767c\u60f3\u3002<\/p><\/blockquote>\n<h4>4.\u539f\u578b\u88fd\u4f5cPrototype<\/h4>\n<p>\u6240\u8b02\u7684\u300c\u539f\u578b\u300d\u5c31\u662f\u6307\u7522\u54c1\u521d\u671f\u7684\u6a23\u5b50\uff0c\u5ef6\u7e8c\u8457\u4e0a\u4e00\u6b65\u9a5f\u767c\u60f3\u6240\u6536\u6582\u51fa\u7684\u6700\u4f73\u7d50\u679c\u4f86\u88fd\u4f5c\u51fa\u60f3\u50cf\u4e2d\u7684\u7522\u54c1\u6a21\u6a23\uff0c\u800c\u539f\u578b\u88fd\u4f5c\u7684\u76ee\u7684\u662f\u5e0c\u671b\u7522\u54c1\u5728\u771f\u6b63\u5230\u5e02\u5834\u8ca9\u552e\u524d\uff0c\u6211\u5011\u53ef\u4ee5\u5229\u7528\u539f\u578b\u5148\u5c07\u60f3\u6cd5\u5177\u9ad4\u5316\uff0c\u4e26\u63a1\u7528\u6700\u553e\u624b\u53ef\u5f97\u3001\u6700\u4f4e\u6210\u672c\u7684\u65b9\u5f0f\u5c07\u539f\u578b\u88fd\u4f5c\u51fa\u4f86\uff0c\u9032\u800c\u9032\u884c\u5167\u90e8\u521d\u6b65\u7684\u512a\u5316\u3002<\/p>\n<p>\u5982\u6b64\u4e00\u4f86\uff0c\u4e0d\u4f46\u53ef\u4ee5\u7bc0\u7701\u6210\u672c\uff0c\u8b93\u5718\u968a\u5927\u81bd\u5617\u8a66\uff0c\u66f4\u53ef\u4ee5\u5927\u5e45\u964d\u4f4e\u6295\u5165\u5927\u91cf\u6210\u672c\u537b\u5931\u6557\u7684\u53ef\u80fd\u6027\uff0c\u800c\u9019\u4e5f\u53cd\u6620\u51fa\u4e86\u8a2d\u8a08\u601d\u8003\u300c<strong>\u53ca\u65e9\u5931\u6557<\/strong>\u300d\u3001\u300c<strong>\u5feb\u901f\u8a66\u932f<\/strong>\u300d\u7684\u6982\u5ff5\uff0c\u5be7\u53ef\u5728\u6210\u672c\u6295\u5165\u8f03\u5c11\u7684\u6642\u5019\u5931\u6557\uff0c\u4e5f\u4e0d\u8981\u5230\u5f8c\u671f\u7522\u54c1\u4e0a\u67b6\u5f8c\u624d\u505a\u5927\u5e45\u4fee\u6b63\u3002<\/p>\n<blockquote><p>\u900f\u904e\u539f\u578b\u88fd\u4f5c\u5feb\u901f\u8a66\u932f\u3002<\/p><\/blockquote>\n<h4>5.\u6e2c\u8a66Test<\/h4>\n<p>\u6700\u5f8c\u4e00\u6b65\u4f86\u5230\u6e2c\u8a66\u968e\u6bb5\uff0c\u7576\u539f\u578b\u5df2\u7d93\u76e1\u53ef\u80fd\u5730\u5728\u5167\u90e8\u4fee\u6b63\u8207\u512a\u5316\u4e4b\u5f8c\uff0c\u5c31\u53ef\u4ee5\u9080\u8acb\u4f7f\u7528\u8005\u9032\u884c\u8a66\u7528\u8207\u53cd\u994b\uff0c\u4e26\u5c07\u6536\u96c6\u5230\u7684\u56de\u994b\u9032\u884c\u6700\u7d42\u512a\u5316\uff0c\u6216\u662f\u91cd\u56de\u524d\u5e7e\u6b65\u9032\u884c\u4fee\u6b63\u548c\u8fed\u4ee3\u66f4\u65b0\u3002<\/p>\n<p>\u9019\u500b\u904e\u7a0b\u4e2d\u6700\u91cd\u8981\u7684\u6838\u5fc3\u7406\u5ff5\u662f\u300c<strong>\u662f\u5426\u7b26\u5408\u4f7f\u7528\u8005\u9700\u6c42\uff1f<\/strong>\u300d\u800c\u4e0d\u662f\u8457\u91cd\u5728\u4f7f\u7528\u8005\u559c\u6b61\u8207\u5426\uff1b\u900f\u904e\u6e2c\u8a66\u7684\u904e\u7a0b\uff0c\u6211\u5011\u53ef\u4ee5\u66f4\u6e05\u695a\u77e5\u9053\u4f7f\u7528\u8005\u7684\u60f3\u6cd5\uff0c\u9032\u800c\u5275\u9020\u51fa\u66f4\u8cbc\u8fd1\u4f7f\u7528\u8005\u9700\u6c42\u7684\u7522\u54c1\u6216\u670d\u52d9\u3002<\/p>\n<p>\u6e2c\u8a66\u96d6\u7136\u662f5\u6b65\u9a5f\u4e2d\u7684\u6700\u5f8c\u4e00\u6b65\uff0c\u4f46\u540c\u6642\u4e5f\u662f\u929c\u63a5\u4e0b\u4e00\u500b5\u6b65\u9a5f\u5faa\u74b0\u7684\u7b2c1\u6b65\u3002\u7576\u5728\u9032\u884c\u539f\u578b\u7684\u4f7f\u7528\u8005\u6e2c\u8a66\u6642\uff0c\u4e5f\u9808\u540c\u6b65\u4f7f\u7528\u7b2c1\u6b65\u7684\u300c\u540c\u7406\u5fc3\u300d\u9032\u884c\u89c0\u5bdf\u3001\u8a2a\u554f\u8207\u8cc7\u6599\u641c\u96c6\uff0c\u624d\u80fd\u6709\u6548\u5e6b\u52a9\u4f01\u696d\u958b\u555f\u4e0b\u4e00\u500b\u7522\u54c1\u512a\u5316\u5faa\u74b0\u3002<\/p>\n<blockquote><p>\u900f\u904e\u6e2c\u8a66\u78ba\u8a8d\u4f7f\u7528\u8005\u9700\u6c42\u3002<\/p><\/blockquote>\n<\/div>\n<\/div>\n<div class=\"markdown\">\n<div id=\"content-e5c2d869-9afd-59e0-adf4-e0af18a4efb9\">\n<h3 class=\"mt-10 mb-6\">\uff08\u4e8c\uff09\u8a2d\u8a08\u601d\u8003\u6d41\u7a0b\u5716\u7d50\u5408\u96d9\u947d\u77f3\u6a21\u578b<\/h3>\n<p>\u5728\u57f7\u884c\u8a2d\u8a08\u601d\u80035\u6b65\u9a5f\u6642\uff0c\u5f80\u5f80\u6703\u5ffd\u7565\u6574\u500b\u6d41\u7a0b\u5177\u5099\u7684\u767c\u6563\u8207\u6536\u6582\u7279\u6027\uff0c\u5bb9\u6613\u57285\u500b\u6b65\u9a5f\u4e2d\u904e\u65bc\u7cfe\u7d50\u65bc\u55ae\u500b\u6b65\u9a5f\uff0c\u800c\u7121\u6cd5\u5c07\u6bcf\u4e00\u6b65\u5f88\u9806\u66a2\u7684\u4e32\u8d77\u8207\u61c9\u7528\uff0c\u4ee5\u4e0b\u5c07\u7c21\u55ae\u4ecb\u7d39\u96d9\u947d\u77f3\u6a21\u578b\uff0c\u4e26\u5e36\u51fa\u8a2d\u8a08\u601d\u8003\u96d9\u947d\u77f3\u6a21\u578b\u662f\u4ec0\u9ebc\u3002<\/p>\n<p>\u9996\u5148\uff0c\u5148\u7c21\u55ae\u4ecb\u7d39\u4f55\u8b02\u96d9\u947d\u77f3\u6a21\u578b\uff08Double Diamond\uff09\uff0c\u82f1\u6587\u53c8\u7a31\u70ba4D Model\uff0c\u7c21\u55ae\u4f86\u8aaa\u5b83\u662f\u7531<strong>2\u6b21\u767c\u6563\u8207\u6536\u6582<\/strong>\u7d44\u5408\u800c\u6210\u7684\u601d\u8003\u65b9\u5f0f\uff0c\u4e3b\u8981\u5206\u70ba4\u500bD\u968e\u6bb5\uff1a<\/p>\n<ul>\n<li><strong>\u767c\u73feDiscover<\/strong>\uff1a\u8457\u91cd\u5728\u554f\u984c\u7684\u767c\u6563\uff0c\u76e1\u53ef\u80fd\u5ee3\u7d0d\u6536\u96c6\u8207\u76e4\u9ede\u4f7f\u7528\u8005\u9700\u6c42\u548c\u5e02\u5834\u72c0\u6cc1\u3002<\/li>\n<li><strong>\u5b9a\u7fa9Define<\/strong>\uff1a\u5c07\u4e0a\u4e00\u6b65\u6536\u96c6\u5230\u7684\u8cc7\u6599\u9032\u884c\u554f\u984c\u5b9a\u7fa9\uff0c\u4e26\u6536\u6582\u5728\u554f\u984c\u672c\u8eab\uff0c\u76e1\u53ef\u80fd\u91d0\u6e05\u4f7f\u7528\u8005\u7684\u75db\u9ede\u8207\u9700\u6c42\u70ba\u4f55\u3002<\/li>\n<li><strong>\u767c\u5c55Develop<\/strong>\uff1a\u6e05\u695a\u554f\u984c\u65b9\u5411\u5f8c\uff0c\u5c31\u662f\u601d\u8003\u672a\u4f86\u767c\u5c55\u4e26\u9032\u884c\u5275\u610f\u767c\u60f3\u7684\u767c\u6563\u968e\u6bb5\u3002<\/li>\n<li><strong>\u57f7\u884cDeliver<\/strong>\uff1a\u5728\u6c7a\u5b9a\u6700\u7d42\u7684\u65b9\u6848\u5f8c\uff0c\u6703\u9032\u884c\u5167\u90e8\u7684\u8fed\u4ee3\u66f4\u65b0\u8207\u4fee\u6b63\uff0c\u6700\u7d42\u4ea4\u7d66\u958b\u767c\u5718\u968a\u57f7\u884c\u4e26\u4e0a\u5e02\u3002<\/li>\n<\/ul>\n<p>\u5f9e\u4e0a\u8ff0\u96d9\u947d\u77f3\u6a21\u578b\u7684\u7c21\u55ae\u4ecb\u7d39\u4e2d\uff0c\u4f60\u6703\u767c\u73fe\u8a2d\u8a08\u601d\u8003\u8207\u96d9\u947d\u77f3\u6a21\u578b\u6709\u7570\u66f2\u540c\u5de5\u4e4b\u5999\uff0c\u4f46\u5728\u8a2d\u8a08\u601d\u8003\u4e2d\u4e26\u6c92\u6709\u5f37\u8abf\u5176\u300c<strong>\u767c\u6563\u8207\u6536\u6582<\/strong>\u300d\u7684\u91cd\u8981\u6027\uff1b\u5982\u679c\u5c07\u5176\u7d50\u5408\uff0c\u4e00\u65b9\u9762\u6211\u5011\u53ef\u4ee5\u66f4\u6e05\u695a\u601d\u8def\u7684\u6d41\u7a0b\u8207\u76ee\u7684\uff0c\u53e6\u4e00\u65b9\u9762\u4e5f\u66f4\u5bb9\u6613\u53bb\u638c\u63e1\u4e26\u61c9\u7528\u8a2d\u8a08\u601d\u8003\u9019\u5957\u601d\u8003\u65b9\u5f0f\u65bc\u5de5\u4f5c\u4e4b\u4e2d\u3002<\/p>\n<p>\u4ee5\u4e0b\u5229\u7528\u5716\u89e3\u7684\u65b9\u5f0f\u5c07\u5169\u8005\u7d50\u5408\uff0c\u5e6b\u52a9\u4f60\u66f4\u597d\u7406\u89e3\u8207\u61c9\u7528\uff1a<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/images.ctfassets.net\/vx2fw5lk485m\/7F27qycz2vcDDx4jRLUubm\/14a0a46ad3b84159dd91ec05bbd878d9\/______-17._____________-2.jpg\" alt=\"\u8a2d\u8a08\u601d\u8003\u7d50\u5408\u96d9\u947d\u77f3\u6a21\u578b\" \/><\/p>\n<\/div>\n<\/div>\n<div class=\"markdown\">\n<div id=\"content-fc2b4f96-b547-5575-9688-22392827b0b1\">\n<h2 class=\"mt-12 mb-6\">\u8a2d\u8a08\u601d\u8003\u6848\u4f8b\u5206\u4eab\uff1aNetflix\u3001UberEats<\/h2>\n<p>\u7531\u6b64\u53ef\u898b\uff0c\u8a2d\u8a08\u601d\u8003\u662f\u4e00\u7a2e\u601d\u7dad\u3001\u4e00\u500b\u5354\u52a9\u7a81\u7834\u6027\u5275\u65b0\u7684\u601d\u8003\u6846\u67b6\uff0c\u800c\u5728\u8a2d\u8a08\u601d\u8003\u61c9\u7528\u4e0a\u4e5f\u5305\u542b\u8a31\u591a\u4e0d\u540c\u9762\u5411\u7684\u5c08\u696d\u9818\u57df\uff0c\u50cf\u662f\u8a2d\u8a08\u601d\u8003\u7522\u54c1\u958b\u767c\u9818\u57df\uff08UI\uff0fUX\u7b49\uff09\u3001\u670d\u52d9\u8a2d\u8a08\u9818\u57df\uff08\u670d\u52d9\u6d41\u7a0b\u512a\u5316\uff09\u3001\u63a2\u7d22\u65b0\u5546\u696d\u6a21\u5f0f\u9818\u57df&#8230;\u7b49\u3002<\/p>\n<p>\u90a3\u5728\u4e86\u89e3\u57fa\u672c\u7684\u8a2d\u8a08\u601d\u8003\u6982\u5ff5\u5f8c\uff0c\u5982\u679c\u518d\u53c3\u8003\u8a2d\u8a08\u601d\u8003\u7c21\u55ae\u4f8b\u5b50\uff0c\u5f80\u5f8c\u5728\u61c9\u7528\u4e0a\u52e2\u5fc5\u6703\u66f4\u5f97\u5fc3\u61c9\u624b\uff0c\u4ee5\u4e0b\u5c07\u5206\u4eabNetflix\u548cUberEats\u7684\u8a2d\u8a08\u601d\u8003\u6848\u4f8b\u5206\u6790\u3002<\/p>\n<\/div>\n<\/div>\n<div class=\"markdown\">\n<div id=\"content-f7515332-e662-534a-8cc4-4a325e4aff7c\">\n<h3 class=\"mt-10 mb-6\">\uff08\u4e00\uff09Netflix\u8a2d\u8a08\u601d\u8003\u4f01\u696d\u6848\u4f8b<\/h3>\n<p>Netflix\u5728\u6210\u7acb\u521d\u671f\u4e3b\u8981\u7684\u7af6\u722d\u5c0d\u624b\u662fBlockbuster\uff0c\u5b83\u662f1\u9593\u63d0\u4f9b\u5be6\u9ad4\u79df\u501fDVD\u7684\u4f01\u696d\uff0c\u800cNetflix\u900f\u904e\u8a2d\u8a08\u601d\u7dad\u767c\u73fe\u5fc5\u9808\u51fa\u9580\u9032\u884c\u79df\u501f\u3001\u6b78\u9084\uff0c\u5c0d\u65bc\u6d88\u8cbb\u8005\u4f86\u8aaa\u662f\u4e00\u5927\u75db\u9ede\uff0c\u56e0\u6b64Netflix\u958b\u555f\u4e86\u5f71\u97f3\u4e32\u6d41\u8a02\u95b1\u6a21\u5f0f\u7684\u670d\u52d9\uff0c\u6210\u529f\u53d7\u5230\u6d88\u8cbb\u8005\u7684\u611b\u6234\u3002<\/p>\n<p>\u800c\u5206\u5225\u57282011\u548c2016\u5e74\uff0cNetflix\u66f4\u900f\u904e\u8a2d\u8a08\u601d\u7dad\u53bb\u89c0\u5bdf\u4f7f\u7528\u8005\u7fd2\u6163\u800c\u6709\u4e86\u4e00\u6b21\u53c8\u4e00\u6b21\u7684\u670d\u52d9\u512a\u5316\uff0c\u50cf\u662f\u63d0\u4f9b\u539f\u5275\u5167\u5bb9\u548c\u5728\u4ecb\u9762\u4e2d\u589e\u52a0\u9810\u544a\u7247\u7b49\uff0c\u90fd\u662f\u4ee5\u4eba\u70ba\u4e2d\u5fc3\u53bb\u89c0\u5bdf\u6e2c\u8a66\u5f8c\u6240\u5f97\u51fa\u7684\u7d50\u679c\uff0c\u85c9\u6b64Netflix\u6210\u529f\u5927\u5e45\u63d0\u5347\u4e86\u4f7f\u7528\u8005\u9ad4\u9a57\u3002<\/p>\n<\/div>\n<\/div>\n<div class=\"markdown\">\n<div id=\"content-ef8e1809-dfaf-5da0-b62d-b49d35e02715\">\n<h3 class=\"mt-10 mb-6\">\uff08\u4e8c\uff09UberEats\u8a2d\u8a08\u601d\u8003\u4f01\u696d\u6848\u4f8b<\/h3>\n<p>UberEats\u662f\u5178\u578b\u7684<a href=\"https:\/\/welly.tw\/digital-marketing\/o2o\">O2O<\/a>\u71df\u904b\u6a21\u5f0f\uff0c\u70ba\u4e86\u8b93\u4f7f\u7528\u8005\u9806\u5229\u85c9\u7531\u7dda\u4e0a\u5e73\u53f0\u8f49\u63db\u5230\u7dda\u4e0b\u4eab\u53d7\u670d\u52d9\uff0c\u5728\u6bcf\u500b\u6709\u63d0\u4f9b\u670d\u52d9\u7684\u570b\u5bb6\u8207\u57ce\u5e02\u90fd\u6703\u5efa\u7acb\u89c0\u5bdf\u90e8\u9580\uff0c\u76ee\u7684\u662f\u8981\u6d1e\u5bdf\u8a72\u57ce\u5e02\u7684\u98f2\u98df\u6587\u5316\u3001\u4ea4\u901a\u3001\u7dda\u4e0a\u652f\u4ed8\u6d41\u7a0b\u7b49\u7b49\u3002<\/p>\n<p>\u800cUberEats\u6703\u900f\u904e\u8a2d\u8a08\u601d\u80035\u6b65\u9a5f\u627e\u5230\u4f7f\u7528\u8005\u7684\u75db\u9ede\uff0c\u4ee5\u8d77\u521d\u7684\u958b\u767c\u70ba\u4f8b\uff0cUberEats\u6b63\u662f\u767c\u73fe\u5728\u4eba\u53e3\u5bc6\u5ea6\u9ad8\u7684\u57ce\u5e02\uff0c\u5982\u679c\u8981\u51fa\u9580\u8cb73\u9910\uff0c\u90a3\u505c\u8eca\u7121\u7591\u662f\u6d88\u8cbb\u8005\u5341\u5206\u56f0\u64fe\u7684\u9ede\uff0c\u85c9\u7531\u9019\u500b\u75db\u9ede\uff0c\u6211\u5011\u73fe\u5728\u518d\u719f\u6089\u4e0d\u904e\u7684UberEats\u5c31\u8a95\u751f\u4e86\u3002<\/p>\n<p>\u6b64\u5916\uff0cUberEats\u5728\u5f8c\u7e8c\u4e0d\u540c\u57ce\u5e02\u7684\u512a\u5316\u4e5f\u6703\u900f\u904e\u8a2d\u8a08\u601d\u8003\u505a\u8fed\u4ee3\u66f4\u65b0\uff0c\u4e26\u76e1\u53ef\u80fd\u5c07\u670d\u52d9\u66f4\u8cbc\u8fd1\u7576\u5730\u4f7f\u7528\u8005\u7684\u9700\u6c42\u3002<\/p>\n<\/div>\n<\/div>\n<div class=\"markdown\">\n<div id=\"content-aad8e5db-35f7-551e-b667-c76e84ca3137\">\n<h2 class=\"mt-12 mb-6\">\u8a2d\u8a08\u601d\u8003\u66f8\u63a8\u85a6\uff1a\u8a2d\u8a08\u601d\u8003\u6539\u9020\u4e16\u754c\u3001\u8a2d\u8a08\u601d\u8003\u5168\u653b\u7565<\/h2>\n<p>\u5982\u679c\u60f3\u8981\u66f4\u4e86\u89e3\u8a2d\u8a08\u601d\u8003\u7684\u5167\u5bb9\uff0c\u4ee5\u4e0b\u63a8\u85a62\u672c\u8a2d\u8a08\u601d\u8003\u66f8\u7d66\u5927\u5bb6\uff1a<\/p>\n<\/div>\n<\/div>\n<div class=\"markdown\">\n<div id=\"content-b47d32a8-d24f-580d-9ab5-4d37621854f5\">\n<h3 class=\"mt-10 mb-6\">1. \u8a2d\u8a08\u601d\u8003\u5168\u653b\u7565<\/h3>\n<p>\u9019\u672c\u653b\u7565\u66f8\u5229\u7528\u53ef\u611b\u63d2\u5716\u5e6b\u52a9\u4f60\u5feb\u901f\u7406\u89e3\u8a2d\u8a08\u601d\u8003\uff0c\u6b64\u5916\uff0c\u770b\u5b8c\u9019\u672c\u66f8\u4f60\u53ef\u4ee5\u5feb\u901f\u5b78\u5230\uff1a<\/p>\n<ul>\n<li>\u6539\u8b8a\u5fc3\u667a\u6a21\u5f0f<\/li>\n<li>\u6df1\u6398\u4f7f\u7528\u8005\u7684\u9700\u6c42<\/li>\n<li>\u990a\u6210\u6d41\u7a0b\u654f\u92b3\u5ea6<\/li>\n<li>\u8996\u89ba\u5316\u8207\u6f14\u793a<\/li>\n<li>\u5be6\u9a57\u8207\u758a\u4ee3<\/li>\n<li>\u5efa\u7acb\u7cfb\u7d71\u601d\u8003<\/li>\n<\/ul>\n<p><img decoding=\"async\" src=\"https:\/\/images.ctfassets.net\/vx2fw5lk485m\/38K3ilPNBzggFWcWDvnJlk\/6bbf3b0b7c1c1e30714b77b53daae35c\/______-17._____________-3.jpg\" alt=\"\u8a2d\u8a08\u601d\u8003\u66f8\u63a8\u85a6\" \/><\/p>\n<\/div>\n<\/div>\n<div class=\"markdown\">\n<div id=\"content-9442f735-decd-509a-a505-03e1f4cc9551\">\n<h3 class=\"mt-10 mb-6\">2. \u8a2d\u8a08\u601d\u8003\u6539\u9020\u4e16\u754c<\/h3>\n<p>\u9019\u672c\u662f\u7531IDEO\u57f7\u884c\u9577Tim Brown\u64b0\u5beb\u7684\u7ffb\u8b6f\u7248\uff0c\u5982\u679c\u60f3\u8981\u66f4\u7cbe\u6e96\u77e5\u9053\u8a2d\u8a08\u601d\u8003\u7684\u4f86\u9f8d\u53bb\u8108\uff0c\u770b\u9019\u672c\u66f8\u7121\u7591\u53ef\u4ee5\u5e6b\u52a9\u4f60\u52a0\u6df1\u5c0d\u8a2d\u8a08\u601d\u8003\u7684\u4e86\u89e3\uff0c\u4e26\u4e14\u6709\u6548\u5c07\u8a2d\u8a08\u601d\u8003\u5e36\u9032\u4f60\u7684\u751f\u6d3b\u8207\u5de5\u4f5c\u3002<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/images.ctfassets.net\/vx2fw5lk485m\/3ME8G0X7YDRAKim0v5VoeU\/d179b6ef72524d25dfd6ffa622052781\/______-17._____________-4.jpg\" alt=\"\u8a2d\u8a08\u601d\u8003\u66f8\u63a8\u85a6\" \/><\/p>\n<p>\u6587\u7ae0\u51fa\u8655\uff1a<a href=\"https:\/\/welly.tw\/digital-marketing\/design-thinking\">\u8a2d\u8a08\u601d\u80035\u6b65\u9a5f\uff5c5\u5206\u9418\u5b78\u6703\u696d\u754c\u90fd\u4f7f\u7528\u7684\u8a2d\u8a08\u601d\u8003\u6d41\u7a0b\uff01 &#8211; Welly SEO<\/a><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"hidden sm:block absolute left-0 h-full lg:w-1\/2\">\n<div class=\"gatsby-image-wrapper gatsby-image-wrapper-constrained hidden sm:block w-full h-full\" data-gatsby-image-wrapper=\"\">\n<div><\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>\u8a2d\u8a08\u601d\u80035\u6b65\u9a5f\uff5c5\u5206\u9418\u5b78\u6703\u696d\u754c\u90fd\u4f7f\u7528\u7684\u8a2d\u8a08\u601d\u8003\u6d41\u7a0b\uff01 Welly SEO \u7de8\u8f2f\u90e8 2023-03-13\u66f4\u65b0 \u6578 [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_bbp_topic_count":0,"_bbp_reply_count":0,"_bbp_total_topic_count":0,"_bbp_total_reply_count":0,"_bbp_voice_count":0,"_bbp_anonymous_reply_count":0,"_bbp_topic_count_hidden":0,"_bbp_reply_count_hidden":0,"_bbp_forum_subforum_count":0,"footnotes":""},"categories":[1],"tags":[],"_links":{"self":[{"href":"https:\/\/si.secda.info\/read_and_write\/index.php?rest_route=\/wp\/v2\/posts\/10920"}],"collection":[{"href":"https:\/\/si.secda.info\/read_and_write\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/si.secda.info\/read_and_write\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/si.secda.info\/read_and_write\/index.php?rest_route=\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/si.secda.info\/read_and_write\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=10920"}],"version-history":[{"count":2,"href":"https:\/\/si.secda.info\/read_and_write\/index.php?rest_route=\/wp\/v2\/posts\/10920\/revisions"}],"predecessor-version":[{"id":10922,"href":"https:\/\/si.secda.info\/read_and_write\/index.php?rest_route=\/wp\/v2\/posts\/10920\/revisions\/10922"}],"wp:attachment":[{"href":"https:\/\/si.secda.info\/read_and_write\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=10920"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/si.secda.info\/read_and_write\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=10920"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/si.secda.info\/read_and_write\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=10920"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}